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Apibreeze by Provital: a mild and responsible keratolytic exfoliant

Apibreeze de Provital : un exfoliant kératolytique doux et responsable

Apibreeze is Provital’s response to today’s consumers, who are seeking personalized cosmetic solutions that are kind to the skin and the planet. It is an efficient keratolytic, 100% natural origin, which offers a mild skin renewal together with an ethical supply to meet the demand for sustainable, traceable, and well-tolerated ingredients in response to slow beauty movement.

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Apibreeze is a complex of honey, gluconolactone and lactobionic acid.
It is a polyhydroxy acid (PHA), with an exfoliating efficiency comparable to AHAs without inducing irritating effects, to suit all skin types, even the most sensitive.

The pitch

• The all-round hydroxy acid for progressive exfoliation
• A renewal that is kind to the skin and the planet
• Full of sweet promise, enhanced with award-winning and locally produced honey
• The most inclusive alternative to glycolic acid
• Same keratolytic effect as alpha hydroxy acid with no irritation
• Strengths the epidermis, hydrates and prevents aging

In vitro efficacy

Evaluation of gene expression of Pronalen AHA21 alpha hydroxy acid compared to new Apibreeze™ polyhydroxy acid after a 24-hour treatment on keratinocytes and fibroblasts at 1.25% concentration.

• A new and stronger skin emerges: Apibreeze is more efficient in overexpressing the Desmocollin gene (DSC1) associated with cellular cohesion of the epidermis, in contrast to desquamation of the stratum corneum.
• It leaves a skin that is hydrated throughout all its layers: Apibreeze™ increases gene expression associated with the uptake and retention of water by aquaporins (AQP3) in the epidermis and the synthesis of hyaluronic acid (HAS3) in the dermis.
• …

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