Wednesday, January 5, 2022Products news

Guerlain launches its first hair care product

Guerlain lance son premier soin pour les cheveux

In 2022, Guerlain enters the territory of hair care for the first time with its flagship line Abeille Royale. The Oil-in-Serum, composed of 97% natural ingredients, is a treatment that can be applied to both the scalp and the lengths.

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By creating Abeille Royale, Scalp & Hair Oil as a Youthful Scalp & Hair Serum (50 ml, €136, from February 1, 2022), Guerlain is putting its expertise in skin care and the science of honeys at the service of overall beauty and youthful hair. A true sign of the times, as hair care is increasingly borrowing the codes of facial care….

This hair care product combines the art of formulating oils (which gave rise to the innovative Huile-en-Eau Jeunesse for the face) and Dynamic BlackBee Repair (the genius of the beehive transcended by neuroscience). The latter combines the most powerful bee products (honey and royal jelly) identified by Guerlain Research to act on the connections between skin cells and nerve cells, with proven action on skin self-repair. Applied to the scalp, this technology revitalizes the connections to preserve and strengthen the hair from the root.

At the fiber level, Dynamic BlackBee Repair and D-Panthenol work together to deeply repair the lengths and provide instant conditioning. The surface of the fiber is also protected from damage induced by urban pollution (which makes hair more fragile, dull and brittle). Its natural color is visibly preserved. By inhibiting a protein generated …

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