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Enjoy CosmeticOBS French Days
Monday, June 17, 2013Products news

Make-up: Summertime in Technicolor

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Tangerine orange, blue lagoon, spring green, sweet pink, lemon yellow…over and done with smoky eyes and the nude simplicity; make-up is prickly for the coming summer. Joyful colours, bright colours and novel harmonious textures are the rules. Pop along with peps.

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Winter and its gloominess are far behind us. In line with fashion and the cultural trends, the make-up colours are the brilliant stars of the summer collections. Characterised by optimism and by the ‘70s revival, no make-up product, be it from top head down to the nails tips and lashes ends, lacks of intense, neon and daring shades.

Fluorescent nails for hands full of fancy

Nail polish, emphasized by the Nail Art trend, is now an item of fashion, which determines a style. Its uses and the choice of its colours are a kind of personal and artsy signature. A loss leader, as often more affordable, it is the must-have cosmetic of the summertime make-up. This year, it adorns the nails of our hands and of our feet with fresh and cheerful colours. Only look at the 2013 spring-summer brands collections to be convinced. All the retail networks, from luxury to supermarkets, from perfumeries to specialized shops and Nailmatic vending machines, are on the same path with truly Pop Art pantones.
The first ones to draw as early as January: the selective brands. Chanel, Dior and Estée Lauder have launched their 2013 Spring collections with very vivid hues: Fracas (vivid …

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