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Wednesday, March 4, 2015Products news

Will layering conquer the French women?

© L'Observatoire des Cosmétiques

Very popular among Asians, this method of facial care which consists of superimposing cosmetic products is all the rage (pre-serums and skin care lotions are invading the perfumery this spring). Will French women yield to the ritual of the"thousand leaves" and follow in the footsteps of Japanese women? Ariane Le Febvre's answers.

Reading time
~ 9 minutes

We will not go back over the definition of layering (layer means"layer" in English) which has already caused a lot of ink to flow. As we know, this ceremony is part of Asian culture and seems to provoke unanimity among beauty journalists and bloggers. A book has even been devoted to him ( Layering - Japanese women's beauty secret Élodie Joy-Jaubert, La Plage Editions). Although it has become a word that has become just as overused as BB cream or blur (we now speak of"capillary layering"!), it already seems a little obsolete in the land of the Rising Sun. According to Christine Mas, Shiseido's training manager, the layering trend in Japan is decreasing as technology evolves and products are more multifunctional:"…. At Shiseido in particular, we have eliminated the moisturizing lotion that Japanese women applied after the skincare cream and which acted as a moisturizing"lid", as well as the UV coat that they used as the last step in facial care, because now, most day creams and foundations contain SPFs. ". That said, Japanese women are still used to superimposing skin care products on their faces, morning and evening. They are, in particular, very attached to the rituals of double …

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