“Professional cosmetics concern all cosmetic products intended for professionals in the field of well-being and beauty. These products are used in beauty salons, hair salons, spas and thalassotherapy centers, as well as barbers and nail technicians. Unlike products intended for the general public, the products in a professional range are closely linked to the practitioner who uses them and who uses his know-how and technique, via his gestures, to enhance the product and bring out its assets. Professionals, in daily contact with customers, must have product ranges that meet the expectations and needs of different profiles and thus be able to offer them treatments that combine effectiveness and sensory pleasure,” explains U’Cosmetics. “The choice of this theme for the 2022 edition of U’Cosmetics aims to highlight professionals who have been particularly affected by the health crisis, by inviting industry players to discuss their needs and issues. The theme of professional cosmetics also opens many avenues of reflection and innovation for students participating in the competition: finished products, textures, rituals and application protocols, packaging, marketing and communication aspects …”

Participants will have to present a complete concept.
At the end of the jury’s deliberations, four prizes will be awarded:
• The …