The organic cosmetics market is doing well … but the better part of it is a niche. How can it escape from it and reach more consumers? How can it adapt to new expectations and behaviours? Which values should be highlighted? Which marketing strategies should be adopted? Such were the major concerns at the Natural and Organic Cosmetics Conference last October 7-8 in Berlin. And the issues were very close to those raised by organic brands in France and Europe at large.