Monday, October 26, 2020Congress reports

Consumers and Covid: the IFOP analysis

Stéphane Truchi

The current pandemic is unprecedented. As a result, this period has given rise to new habits and new modes of consumption. On the occasion of the Estates General organized by Cosmetic Valley, Stéphane Truchi, President of IFOP, presented the trends and trends identified by his survey institute.

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"This is the first time that we have been affected worldwide, with such intensity, such speed and such uncertainty about the durability of what hits us," said Stéphane Truchi.

Fragilisation
According to him, the Covid-19 crisis has weakened the country, both socially and morally. All our references are shaken by this new way of living, sharing and existing with others.

Ecological emergency
“The environment is at the heart of the system, but this is the first time that the link between the health of the planet and the health of the individual is so strong,” explained the president of IFOP. “It is clear that the State and industry are taking the measure of this urgency. Many companies are embarking on the path of CSR to try to preserve the Earth. Brands have responsibilities. They are going to have to be more and more accountable for their supply chain and be irreproachable from end to end.” The accumulation of goods and products must be slowed down, simplified and reduced. It’s time to take time for yourself and advocate a gentler lifestyle. The goal is to refocus the offer in order to preserve the mental health of consumers.

Sovereignty The coronavirus …

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