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Monday, July 28, 2014Consumers

Beauty and well-being care: the annual calendar for French women

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Balinea.com, leader in the online reservation of beauty and wellness treatments, publishes a study on the seasonality of French women's habits and customs in this field. Performed from 01/01/2012 to 31/12/2013 on a sample of 40,000 customers across France and 65,000 beauty care reservationshairdressing, massage / spa and fitness in 1,000 institutes, it highlights the highlights of the annual calendar beauty and well-being of French women.

Reading time
~ 5 minutes

In January-February-March:"You'll move"

French women obviously like to start the year with good resolutions, to lose the few kilos of Christmas excesses, unless it is to fight against the cold.  15% of dance course bookings are made in January. - • L he discovery sessions of the dance centre (56% of dance class bookings in 2013) and salsa are particularly popular the day after the end of the year celebrations. Zumba is a phenomenon that has become very popular now. 26% of the reservations for this latino-pop energy dance are made at the beginning of the year, in January and February.

In April-May-June:"In the starting-blocks you will be"

Sales of hammam sessions increased strongly in May and June with a 25% increase compared to February and March. Rim, des Bains d'Orient (Paris 10e), underlines:" In spring we see many groups of friends coming for a bachelorette party. Generally speaking, the hammam is a privileged moment where you can get together with friends, it allows you to prepare your skin in the sun and relax and it is cheaper than going on holiday in Morocco. May is the French women's month of choice for fitness classes, with 1.8 times …

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