Wednesday, November 18, 2015Consumers

Selfie generation: radiant lips and a flawless complexion

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The NPD Group, one of the world leaders in market research, looks at the impact of image culture on the French selective beauty market. Carried by the beauty canons conveyed by social networks, it regains its colour with a 1% increase. Main growth levers: lipsticks and complexion ranges.

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At the time of the"all visual", success is also measured in the number of followers and selfies boost popularities such as cosmetics sales. Essential allies of the"photo ready" look, lipsticks and complexion ranges became the two main growth levers for make-up sales in 2015.

Fatal pose: lipstick first growth engine of selective in 2015

Fleshy, sulky, laughing,"duck-face": lips are staged on social networks. With cumulative sales growth of 11% between January and August 2015, lipstick is spearheading the selective market this year. This market, which represents an annual figure of 70 million euros, is distinguished by innovation: the launches of the last twelve months alone accounted for 18% of sales in the segment, i.e. 1/3 more than in 2014. We can mention the three strongest launches that have won over fans of magnified smiles: Chanel Rouge Coco, Dior Rouge Baume, Lancôme in Love Shine Love (in alphabetical order). Beyond the new lines, the existing lines are also in the green at +7%. The two best-selling lipsticks from January to August 2015 are Chanel Coco Red (shade 444 Gabrielle) and Dior Red (shade 999 Ara Red), both highlighted in the respective communication campaigns of the two major brands. Mathilde Lion, Beauty …

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