CosmeticOBS - L'Observatoire des cosmétiques
June 12, 2018Cosmetics news

CEW to hold 2nd annual ‘Beauty Day’ Add to my portfolio
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After a sellout last year, CEW continues the adventure to offer the industry’s professionals a whole day of conferences and round tables. Designed as a ‘beauty break’, the event will be held in Paris next July 4, 2018.

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‘This Beauty Day is in line with CEW France’s aim, in that we want to offer beauty professionals a network that enriches their careers and helps them give it a meaning,’ explains Françoise Montenay, President of CEW France and Centres de Beauté.

The theme of this second event, ‘New Requirements’, involves four key issues:
• Create: essential alternatives
New game rules, constraint as a source of creativity
• Target: surprising paradoxes
New young generations: Z and Q (fifty somethings)
• Communicate: digital dictatorship
Instagram, the social network that revolutionizes beauty. Can you speak virtual assistants?
• Sell: unlimited experiences?
AI, a career revolution – Data Driven Beauty

No less than twenty experts, influencers, scientists, and companies will take part in the event to decipher the trends, innovations, and revolutions that are about to impact beauty.

Learn more
• Visit CEW’s website (in French only)


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