Despite the crisis, the market for natural and organic cosmetics has grown impressively in the past year. Supported by consumer demand, not only for natural products but also for ecologically sustainable manufacturing processes, it is set to continue to do very well for a few more years. A good health which does not go without involving some challenges… which it will be necessary to raise to confirm the most optimistic forecasts !
The natural cosmetics branch posted growth of nearly 14% in 2009, when the sector as a whole was content with a small +4%. And this trend can be found all over the world… Good news for cosmetics manufacturers and natural raw material producers. But it is accompanied by an essential corollary: the time is not only for the development of new products, but also for the essential innovation, in particular to reach, in certain categories, performances identical to those of the traditional synthetic components.
The natural: a "fashion"… that lasts
Several factors have contributed to the confirmed boom in the natural cosmetics market, and their strength as well as their anchoring in public opinion suggest that the"green trend" is becoming a real underlying trend. • Increasing public awareness (and therefore consumers) to environmental problems is increasingly reflected in their purchasing actions. Organic consumption is no longer considered as the prerogative of a small group of somewhat eccentric activists: a much wider public is now concerned by the impact of its consumption on the environment and tries to reduce its effects if possible. • Food" reflexes are now influencing the cosmetics market. Consumers used to track pesticides and chemical additives on …
