Wednesday, March 7, 2018Cosmetics news

Focus on Japan with Business France

© CosmeticOBS-L'Observatoire des Cosmétiques

Business France organizes a Cosmetic Workshop dedicated to Japan on Tuesday, March 20th. This informative seminar will be focused on the Japanese market and regulatory framework and will help participating companies make an update on the conditions for placing cosmetic products on the market in this country. You still have a bit of time to register.

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~ 3 minutes

The Japanese market is considered as a springboard for the rest of Asia.

Key market data

Skincare and makeup account for two thirds of the cosmetics market. France is the first cosmetics supplier in Japan. The segment it dominates the most is perfumes.
Japan is one of the most dynamic and advanced markets in the world as regards men’s cosmetics.
For Japanese consumers, packaging is just as important as the product itself.

Key regulatory data

In Japan, beauty products are classified as cosmetic products or quasi-drugs.
Under Japanese regulations, about fifty claims are authorized for cosmetic products (for example, ‘Protect nails’, ‘Make hair supple’, ‘Keep hair and scalp healthy’…).
A free trade agreement between Japan and the European Union is under negotiation.

Cosmetic Workshop Programme

Japanese cosmetics market

Mikako Shiina, Development Officer Business France Tokyo, will describe this market through several themes:
• What are the characteristics of the Japanese market?
• What opportunities does the market offer? On what segments?
• How important are the ‘Made in France’ claim and French brands?
• What are the best strategies for successful distribution?

Japanese regulatory framework applicable to imported cosmetic products

Farah Fliti, Regulatory Information Project Manager Asia for Business France, …

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