After several postponements due to the health situation, Luxe Pack is now available in a new digital format… Virtual visitors will be able to discover a selection of suppliers and innovations from around the world. The tool will be launched on the initial date of the Luxe Pack Monaco exhibition.
“A dynamic showcase of packaging suppliers exhibiting at Luxe Pack Monaco will be accessible on My Luxe Pack, offering a wide range of products, know-how and target sectors. A real asset for personalized sourcing and cross-sector inspiration, this international platform will link the communities already created around the shows in Monaco, New York, Los Angeles and Shanghai over the past 34 years,” explain the event organizers. “From November 30 to December 2, brand presentations and expert analysis in the form of Keynote or digital round tables will mark the launch of the platform.” Emphasis was placed on three main areas of concern for luxury brands this year:
• Packaging trends
• The consumer experience
But the My Luxe Pack platform is intended to last beyond November 2. “It was also conceived as an opportunity for direct exchanges and interactions between suppliers and brands. A secure instant messaging and video conferencing tool will allow exchanges throughout the year, in addition to meetings as soon as the physical trade shows resume,” the organizers say. “Our team is continuing its role as a business facilitator by accompanying suppliers and brands towards a model that complements that of physical trade shows. Our first priority is to maintain the link between our exhibitors and the entire LUXE PACK brand community during an extraordinarily complex period for them in order to accompany them in their relaunch; then to combine the face-to-face and digital experience in order to enrich the benefits for all our customers.”
• To go to My Luxe Pack website.