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Thursday, March 24, 2016News

Zoom on new cosmetics packaging

© L'Observatoire des Cosmétiques

Cosmetics companies keep renewing their packaging, these precious tools to preserve formulas and give products a glamorous positioning. Technical innovations, new gestures, sustainable materials…: here is an update on the current trends.

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The eco-certified airless jar

Developed in the late 2000s, this adaptation of the ‘airless’ bottle system to cream jars is getting widespread among skincare brands this year, the latest innovation being an eco-certified plastic jar.
Its advantages remain the same as for an airless bottle, but it has kept the same jar presentation and use, both popular among women consumers and selective packaging codes.
The airless jar protects the formula as best possible from oxidation and external contamination, without adding any other preservatives, and it also improves hygiene, as the fingers are no longer in contact with the inner part of the container.
Its principle of use is simple: the user presses on the centre of the plastic cup covering the top of the jar to deliver a dose of product through an airtight valve.

Sampar, Absolution, Erborian, Safral, and others have been using it for several years, and Yon Ka and Filorga have recently integrated it to their new designs. Homemade enthusiasts can even get them from online stores like aroma-zone.com.
The latest innovation in this field was launched by Patyka at the end of 2015. The organic cosmetics brand, which had already been using this type of packaging …

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