Wednesday, April 28, 2021Cosmetic trends

Organic and natural : a cosmetic named desire

Bio et naturelle : une cosmétique nommée désir

Only a few years ago, it was on the bangs of the market, but since then, it has become an integral part of the consumer’s life. It is natural and organic cosmetics. Environmental and societal changes have largely contributed to this success. The research institute Xerfi has just published a survey on the importance of clean beauty in the cosmetics landscape.

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“Clean beauty is now the subject of a real craze in France in a rather depressed beauty hygiene sector. At the risk of sometimes bordering on greenwashing. Today, the sales of organic and natural care (+8% in 2020) represent 6.4% of the market,” says Xerfi. “Tomorrow, their weight will increase by 2 points to 8.5% in 2023 thanks to figures that will jump 12% per year in value to approach 1.4 billion euros at the end of the period, according to calculations by experts Xerfi Precepta.”

More than ever in these times of Covid-19, consumers want care that is safe for their health and good for nature.
The growth of natural beauty has also been reinforced by the younger generation, who are much more sensitive than their elders to the state of the planet. “In this context, the enthusiasm for organic and sustainable cosmetics is likely to become a perennial phenomenon. And the giants of the conventional beauty industry intend to take advantage of this windfall after a first failed foray into this niche in the early 2000s,” says Xerfi.

A competitive segment

In 2020, only 6.4% of the beauty offer was stamped organic or natural. Nevertheless, it attracts more …

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