Wednesday, June 9, 2021Cosmetic trends

Post Covid-19: cosmetics to heal the body... and the mind

Post Covid-19 : des cosmétiques pour soigner le corps… et l'esprit

The pandemic has highlighted the benefits of beauty products. They are not only useful for good hygiene, but play a major role in confidence, self-esteem and well-being. Mintel’s experts have selected, among the new cosmetic products, those that are most likely to take care of the citizens physically and mentally.

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“Psychological health has become a key topic of discussion in recent years and even more so since the pandemic,” explains Mintel. “Today, the beauty industry is also positioning itself as a player in consumer well-being.”

Mintel’s selection

The Nue Co - Forest Lungs Eau de Parfum
This unisex fragrance is said to have soothing properties. “It is said to deliver nature’s healing effects and mimic the molecular compounds produced by trees, phytocides, which are responsible for the health benefits associated with forest bathing, namely stress and anxiety reduction and strengthening of the parasympathetic nervous system,” explains Mintel.
The brand, an environmentalist at heart, is also an avid activist when it comes to mental health.

Philosophy - The Microdelivery Dream Peel
This peel is to be applied at night, before going to bed. It restores the skin’s radiance and freshness. It is formulated with a probiotic complex. “Product sales support community mental health efforts with the Hope & Grace Fund. The Philosophy brand has collaborated with this initiative since 2014, donating millions of dollars to organizations committed to fighting mental illness. It has continued to normalize the conversation around mental health with programs like”Staying in With Philosophy," a weekly Instagram live …

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