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Tuesday, July 3, 2012Sector

Beyond Beauty, 10th edition anniversary!

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In 10 years, the Paris-based event became the reference for beauty & wellness innovations and trends. Beyond Beauty is defined as the think tank/factory of the cosmetics & perfumery market.

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Beyond Beauty is a unique professional platform located in Paris, the European cosmetics heart, where the entire cosmetic industry is gathered – from raw material to finished products through 3 key trade shows: Cosmeeting, Spameeting and Creative Beauty.

R&D Managers, Marketing Managers, Product Managers, Beauty Buyers, Spa Project Holders, all of them met in Paris Porte de Versailles to discover innovations and novelties for each sector of the beauty industry. A new interest for cosmetics is confirmed: fashion groups, Couture as well as lingerie brands come to the Beauty Week looking for own brands, inspiration, in a nutshell, to find solutions.

Cosmeeting is the can’t-miss event for distributors and buyers on the look for the star brands of the distribution. As always, they find the ZOOM area where emerging brands with an innovative concept are showcased. 50 niche brands start up at Cosmeeting, following the steps of: Juliette has a gun, Solyvia, Polaar, Alorée, 66°30, Sol de Janeiro, Too Fruit …
This year’s edition is focused on innovation with 2 exceptional pavilions: Cosmeeting Color and Corsica Cosmetica.
For the first time in a professional trade show, a dedicated area is set up for ethninc beauty. Cosmeeting Color gathers …

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