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Tuesday, September 28, 2021Sector

L'Occitane starts social selling

L'Occitane se lance dans le social selling

The Provence-based group has just launched its social selling platform in the United States for its eponymous brand. This practice consists in recruiting independent sellers who will distribute L’Occitane products via their own website.

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L’Occitane has launched MyLoccitane, a platform on which any American can register. For an investment of $49, the brand provides a turnkey business kit, consisting of skincare samples, a personal website and access to an E-Learning site to perfect their sales training. Each salesperson is paid on a commission basis and receives a percentage of the results obtained.

To seduce its L’Occi Consultants, the brand insists on its values. “Being an ambassador is an opportunity to collaborate with a committed brand and to become an actor of change.” For the moment, the project has only been launched in the United States, but the group confided that its ambition is to develop the concept in other countries.

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