Tuesday, November 2, 2021Sector

L'Oréal: a fragrance of transparency

L'Oréal : un parfum de transparence

The cosmetics heavyweight has just announced to go further in its transparency policy towards consumers. The group has launched an information platform, accessible to all, dedicated to the fragrance ingredients in its portfolio.

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“As a leader in the beauty industry, we have built a unique scientific expertise in the field of fragrances, which offers the highest standards of safety and quality, based on the latest scientific advances in health and environment, consumer insight and analysis,” the group said. “The development of this information platform started three years ago with the analysis of more than 20,000 fragrance formulas. Each fragrance is a unique, highly complex composition created by an expert that combines the best of natural extracts and quality synthetic ingredients. Some fragrance compositions may include a large number of ingredients of synthetic or natural origin. The challenge was therefore to offer the highest level of transparency while preserving the know-how and confidentiality associated with the uniqueness of each fragrance. To develop this information model, we worked hand in hand with our suppliers, which are the four international leaders in perfume creation: Firmenich, Givaudan, IFF & Mane.”

This platform is intended to be a real educational space. It will list the ingredients, their origins and their olfactory properties.
It will be deployed in several stages. It will first be available in the United States for the brands Atelier Cologne, Garnier and Yves Saint Laurent. …

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