Cosmetics Europe Conference 2022
Tuesday, April 20, 2010Sector

Suzanne... Stay in the baths!


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 20 April 2010 Yes, it is true, the takeover of Les Rites d'Elen, owner of the Suzanne aux bains brand, by the Montpellier group Lexel specialising in home sales of cosmetic products, decided at the end of 2009, was confirmed at the beginning of 2010. The new entity, which has been consolidated by the Garraud Paris group, therefore includes, under the name Cosensi beauty international, the brands Lexel cosmetics, Simply at Home, Suzanne aux bains, Virucid +, Inovo, Garraud Paris, Garraud Lab, which will each retain their identity. Yes, it's true, Suzanne aux bains has changed ownership and is now part of Simply at Home. But the group says: the products will not change. No formulas, no philosophy… no names!

What future for Suzanne?

What is changing is that the brand will develop, adding to the classic references a new face range planned for launch in the 2nd quarter of 2010. It will extend the brand's offer, Simply at Home is assured,". in the same spirit as the old products "Always understand organic and certified, always glamorous, and always focused on sensoriality. The most notable development will be in the distribution channel. Thanks to Lexel's experience in this field, the …

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