The recycled plastic will be obtained after processing the plastic material present in waste derived from consumer packaging, especially plastic bottles. These must be collected specifically to ensure the purity of the material and require specific processing tools.

In addition, to guarantee maximum health safety for consumers, this recycled plastic used to produce new cosmetic packaging, complies with food industry requirements and is subject to very demanding certifications.

In order to meet international certifications, Veolia has adopted an innovative pelletisation technology based on a system for the elimination of organic compounds to obtain very high-quality plastic, which is currently in very high demand worldwide. The process developed by Veolia makes it possible to obtain a quality equivalent to that of virgin plastic.

Johann Bonnet, Vice-President in charge of Business Development and Strategic Accounts at Veolia declared: “As a global champion of ecological transformation, Veolia is committed to reducing plastic waste and to promoting industrial ecology. We are delighted to support L’Oréal in achieving its sustainable development objectives, by providing our know-how in resource recovery and recycling. Our ambition is to be a privileged partner for all international brands wishing to develop sustainable packaging processes using recycled plastic all over the …