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Sept. 19, 2019 | Focus on French Launches

Varnish in tuxedo outfit….

Black and white nail polishes are ultra trendy this fall, the latest trend being to combine the two on the same hand (a black nail, a white nail or a black and white nail on the same nail, depending on the creativity and skill of each!). They can be found in both perfumeries and supermarkets. Graphic and elegant, they go with almost any outfit…

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Varnish in tuxedo outfit….
19 Sept. 2019 Focus on French Launches

Varnish in tuxedo outfit….

Black and white nail polishes are ultra trendy this fall, the latest trend being to combine the two on the same hand (a black nail, a white nail or a black and white nail on the same nail, depending on the creativity and skill of each!). They can be found ...

Micellar shampoos are spreading.
12 Sept. 2019 Focus on French Launches

Micellar shampoos are spreading.

Like the famous make-up remover water, from which they “borrow” its cleaning effectiveness, micellar shampoos are used in all distribution channels. Mostly associated with detox, they are now found for other hair types (fine, dry, colored…). And we see the first micellar hair conditioners and treatments. The micelles haven’t ...

Skin care: sticks, new year' s stars!
05 Sept. 2019 Focus on French Launches

Skin care: sticks, new year' s stars!

Make-up remover, masks, serums, moisturizers or eye contours and even lotions… sticks are the kings of autumn! Their solid, nomadic texture par excellence (it passes through security gates in airports and does not spill) does not lack sensoriality (by melting on contact with the heat of the skin, it creates ...

High prices are old-fashioned!

High prices are old fashioned!

Good news, after the abundance of premium treatments at indecent prices in 2018 - didn’t we see cures at €1,250 !- return to a more “moral” price! We are talking mainly about anti-ageing products - the most expensive segment of facial skincare - which, in this autumn, rarely exceed €50. If, after the ...

C Vitamin Passion

Vitamin C Passion

It is the “favorite” molecule of dermatologists as well as consumers. Its “multi-target” effectiveness (radiance, complexion homogeneity, skin firmness, etc.) is less disputed than ever. It is therefore not surprising that dermo-cosmetic brands in the lead (but not that) compete in the percentages of vitamin C in the autumn…

After-sun masks

After-sun masks

Practical on holidays, these single-use masks are providential after an overdose of sunshine. They do not take up space in the suitcase and soak the skin with moisturizing and soothing active ingredients. In the after-sun category (rather slower), they are the only ones that are doing well!

Welcome Tantouring!

Welcome Tantouring!

Contraction of tan and contouring (make-up technique to sculpt your face), tantouring is the new trend that is igniting social networks. A rather welcome 2-in-1 at this time of year…

Tailor-made fragrances become more popular

Tailor-made fragrances become more popular

Until now reserved for a tiny elite, because of its inaccessible price (from €20,000!), tailor-made perfumes are becoming considerably more popular with the Internet (from €80). The test is worth a try…

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Exclusively for women….

Femininity - and more particularly the menstrual cycle - are in the spotlight at the beginning of summer. If “no gender” care and perfumes (unisex, to put it simply!) are also on the rise, cosmetics that are very gender-specific are also in tune with the times. Two strong trends in the cosmetics ...

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Cannabis sativa oil really has it all!

The ‘cannabis cosmetics’ trend is growing with the arrival of brands entirely dedicated to the powers of its oil. Quite universal, Cannabis Sativa (the scientific name for hemp) reveals its anti-stress benefits and surfs the wave of well-being. Some kind of recreational care…

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Colorfull mascaras !

Orange, burgundy, blue-grey or red or bright pink, summer mascaras come in increasingly bold colours. And it will even continue in the fall… enough to dissuade us from wearing only black! Long live color in a heartbeat!

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Anti-pollution hair mist treatments

Asphyxiated hair? It is not only the skin that must be protected from pollution! The hair too! Tarnished and weakened by pollutants, they regrease faster, lose their volume and become more difficult to comb. These express mist without rinsing, rich in active ingredients, represent the new beauty treatment that is ...

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Water creams

Ultra-sensory, they immerse the skin in a bath of freshness and hydration. These typically Asian textures are flooding the Select and Pharmaceutical markets this summer. And of course, the brands of thermal water are in the front row to offer this type of treatment….

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Lipsticks with a balm sensation

Tired of the mat? Spring lipsticks offer the comfort of balms. Little loaded with pigments, less “involving” than real lipsticks, they seduce women who don’t want to look too much made up, nor spend hours drawing themselves perfect lips, just give themselves a little pep’s…

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The triumph of compressed products

More ecological, less bulky, the compressed format appeals to consumers. After deodorants, he begins to gain other products in our daily lives, such as lacquers or dry shampoos.

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Beauty has a kind heart…

Whether it is a question of offering specific ranges, offering care to women with cancer, or even organizing operations in partnership with solidarity associations, generosity is becoming more and more a marketing argument. An extra kindness towards the most fragile and/or deprived who can only do good!

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Sun products : there's pigment in the air!

Action on the complexion for summer 2019 sun products! BB creams, tinted compact products or perfector treatments, those who (also) care for the glow seem to be the rule. Apart from giving us a pretty complexion (at the beach as well as in the city), it seems that the pigments preserve better ...

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25 April 2019 Focus on French Launches

Spring varnish innovations

Spray base, first semi-permanent green varnishes, anti-gaspi packaging, specific formulas for women undergoing chemo, bronzing nail… this ultra creative make-up segment is evolving towards ever more care, naturalness and safety.

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18 April 2019 Focus on French Launches

Purifying heating treatments

Do you know the hot detox? Welcome to the era of high-tech cleaning! When these great classics of institute treatments are invited into our bathrooms, it gives you heating masks or scrubs, rather purifying or detoxifying. Surprising sensations on the program!

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11 April 2019 Focus on French Launches

Waterproof mascaras that can be removed with hot water

Japanese brands were the first to launch them, but they are now available in supermarkets. Very practical when travelling (no need to bring a specific make-up remover), they change life on holiday!

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04 April 2019 Focus on French Launches

Self-tanners, the come back!

Stuffed last year, they are back in service this spring to make our skin even more caramel! Wipes, masks, blur textures, foams and especially oils… The 2019 vintage is full of innovations to satisfy all desires. With increasingly natural and sensory formulas.

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28 March 2019 Focus on French Launches

Spring fragrance innovations

Eaux de politesse, mixing Colognes, mineral fragrance… Here is three spring olfactory creations that seem the most promising…

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20 March 2019 Focus on French Launches

The new tanning powders

This summer, tanning powder is no longer applied alone but is almost always going with blush and/or highlighter. Tanning palettes flourish, taking into account the strobing and even contouring habits of the Millennials. All to get a custom tanned mine!

Zoom
14 March 2019 Focus on French Launches

Probiotics are coming into shampoos!

After cleansers, facials and even some body care, this family of ingredients that has been revolutionizing the formulation of our cosmetics for some time is now available in hair care! Shampoos and conditioners now include pre-, post- or probiotics that rebalance the scalp and its microbiome. For the greatest happiness ...

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07 March 2019 Focus on French Launches

Tea, coffee or chocolate?

Spring is coming soon with an air of “breakfast at beauty”! These three great breakfast classics are at the party in facial treatments as much as in make-up.

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Beauty vinegars

This ancestral beauty secret is undergoing a makeover! With the (big) trend of probiotics, vinegar is indeed a first-class ingredient. Some tighten the pores, others perfume, others finally make our hair shine… but all are deliciously fragrant, contrary to what you might think! Carried by the wave of natural “healthy ...

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Welcome to foundcealers!

They are both foundation and concealer. Bourjois invented this name “foundcealer” (contraction of foundation - foundation and concealer) which sums up the situation well! These 2 in 1 products, initiated by perfumery, combine coverage and lightness and are increasingly present in supermarkets. They allow an application on the whole face as well as a targeted ...

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Spotlight on detox!

Detox is becoming more precise. Once a little “stuffy”, it is now becoming the other name for anti-pollution skincare, which is increasingly gaining ground in supermarkets. In selective channels, beauty institutes and pharmacies, these “city cares” are often combined with an oxygenating or anti-blue light action.

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Men are blushing

Of course, men’s make-up remains a “micro-niche” for the cosmetic sector but when actors as important as Chanel or Givenchy are interested in it, we think it’s a sign…

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Neck care at the front of the stage

This is a concern that has, until now, affected women in their fifties and beyond. Except that… the omnipresence of the mobile phone in our daily lives (and the unfortunate postures associated with it) contribute to the appearance of these wrinkles in collars (also known as “rings of Venus”!) that ...

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Vegan formulas are invading the hair market!

A step above in naturalness and respect for life, the vegan products, even if they are different from organic certification, becomes a little bit the new organic! Even if this underlying trend also affects skin care, it is particularly present in hair care. Why, how? We are trying to find ...

Zoom Kale

Kale cabbage, the new beloved ingredient in cosmetics!

A superfood ingredient par excellence, this plate’s star invades beauty. And we can say that its detoxifying properties are just what you need right now! It can even be found in nail polishes! 2019, year of the Kale cabbage???

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The new eyelash fortifiers

Too many technical procedures on our eyelashes (extensions, permanents or enhancements, false eyelashes, tinctures…), increasingly tenacious mascaras that require a muscular make-up removal? In any case, the eyelash care ranges, like those for nails following “semi-permanent” varnishes, are developing, with a very clear trend towards naturalness.

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Daily masks

The enthusiasm for masks is not waning! After the night masks, here are the daytime versions that replace the day cream and/or primer, and can only be used in the morning. These “Cinderella” masks cleanse or photoshop the complexion, moisturize or tighten pores. They are often multi-active, cleansing, mattifying ...

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Top coat mascaras in Christmas collections

It’s the little festive touch that can make the difference in lighting up your eyes on D-Day! These rather confidential cosmetics are multiplying… Their gold or red glitter decorates the lashes with an intriguing reflection for the holidays or… when you go out.

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Vegetal gold in anti-ageing skin care

If gold care is classic at this time of year, gold is changing course. It is no longer limited to gold leaf masks or celebrations but becomes vegetal and clearly anti-ageing, with recent discoveries on the regenerating power of saffron flower. Due to its naturalness, these “skin care and light ...

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Red inflames beauty!

Perfumes, lipsticks, boxes, crackers and Advent calendars… are displayed in ruby or poppy boxes. Just like the Christmas illuminations that have been adorning our streets with a scarlet coat since the end of November… Red is definitely the star colour of the end of the year celebrations in the cosmetic ...

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Custom nail polishes

I like this red but I would like it glittery… I’m looking for a nude with a very precise dosage of beige and pink… I would like to match my varnish to my Christmas dress… Not always easy to find the ideal shade! Women are becoming more and more ...

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Provence brightens winter

This may seem surprising as winter approaches, but it is the time chosen by a number of brands to launch or develop their ranges dedicated to Provence. Sun-drenched treatments where olive oil takes pride of place in good and due form. Enough to warm up the first frosts… A little ...

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Hair Detox

In fact, it is the new name for “purify and cleanse”. Not always but often… And the hair had to have its own little detox program too! Scalp scrubs, shampoos or treatments… proposals are coming in this autumn…

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Fragrance elixirs

Tenacious and powerful, these voluptuous fragrances leave their mark on the skin and over time and… are excellent gift ideas for all those who love “scent in the wake”.

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Face boosters

From the most prestigious to the most popular brands, autumn/winter is characterized by boost, the word that almost gives indigestion indigestion at the moment! The booster has the positive side that it allows you to move up a gear, as if you had placed a small turbo in your ...