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May 16, 2019 | Focus on French Launches

The triumph of compressed products

More ecological, less bulky, the compressed format appeals to consumers. After deodorants, he begins to gain other products in our daily lives, such as lacquers or dry shampoos.

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The triumph of compressed products

More ecological, less bulky, the compressed format appeals to consumers. After deodorants, he begins to gain other products in our daily lives, such as lacquers or dry shampoos.

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Beauty has a kind heart…

Whether it is a question of offering specific ranges, offering care to women with cancer, or even organizing operations in partnership with solidarity associations, generosity is becoming more and more a marketing argument. An extra kindness towards the most fragile and/or deprived who can only do good!

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Sun products : there's pigment in the air!

Action on the complexion for summer 2019 sun products! BB creams, tinted compact products or perfector treatments, those who (also) care for the glow seem to be the rule. Apart from giving us a pretty complexion (at the beach as well as in the city), it seems that the pigments preserve better ...

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25 April 2019 Focus on French Launches

Spring varnish innovations

Spray base, first semi-permanent green varnishes, anti-gaspi packaging, specific formulas for women undergoing chemo, bronzing nail… this ultra creative make-up segment is evolving towards ever more care, naturalness and safety.

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18 April 2019 Focus on French Launches

Purifying heating treatments

Do you know the hot detox? Welcome to the era of high-tech cleaning! When these great classics of institute treatments are invited into our bathrooms, it gives you heating masks or scrubs, rather purifying or detoxifying. Surprising sensations on the program!

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11 April 2019 Focus on French Launches

Waterproof mascaras that can be removed with hot water

Japanese brands were the first to launch them, but they are now available in supermarkets. Very practical when travelling (no need to bring a specific make-up remover), they change life on holiday!

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04 April 2019 Focus on French Launches

Self-tanners, the come back!

Stuffed last year, they are back in service this spring to make our skin even more caramel! Wipes, masks, blur textures, foams and especially oils… The 2019 vintage is full of innovations to satisfy all desires. With increasingly natural and sensory formulas.

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28 March 2019 Focus on French Launches

Spring fragrance innovations

Eaux de politesse, mixing Colognes, mineral fragrance… Here is three spring olfactory creations that seem the most promising…

20 March 2019 Focus on French Launches

The new tanning powders

This summer, tanning powder is no longer applied alone but is almost always going with blush and/or highlighter. Tanning palettes flourish, taking into account the strobing and even contouring habits of the Millennials. All to get a custom tanned mine!

14 March 2019 Focus on French Launches

Probiotics are coming into shampoos!

After cleansers, facials and even some body care, this family of ingredients that has been revolutionizing the formulation of our cosmetics for some time is now available in hair care! Shampoos and conditioners now include pre-, post- or probiotics that rebalance the scalp and its microbiome. For the greatest happiness ...

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07 March 2019 Focus on French Launches

Tea, coffee or chocolate?

Spring is coming soon with an air of “breakfast at beauty”! These three great breakfast classics are at the party in facial treatments as much as in make-up.

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Beauty vinegars

This ancestral beauty secret is undergoing a makeover! With the (big) trend of probiotics, vinegar is indeed a first-class ingredient. Some tighten the pores, others perfume, others finally make our hair shine… but all are deliciously fragrant, contrary to what you might think! Carried by the wave of natural “healthy ...

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Welcome to foundcealers!

They are both foundation and concealer. Bourjois invented this name “foundcealer” (contraction of foundation - foundation and concealer) which sums up the situation well! These 2 in 1 products, initiated by perfumery, combine coverage and lightness and are increasingly present in supermarkets. They allow an application on the whole face as well as a targeted ...

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Spotlight on detox!

Detox is becoming more precise. Once a little “stuffy”, it is now becoming the other name for anti-pollution skincare, which is increasingly gaining ground in supermarkets. In selective channels, beauty institutes and pharmacies, these “city cares” are often combined with an oxygenating or anti-blue light action.

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Men are blushing

Of course, men’s make-up remains a “micro-niche” for the cosmetic sector but when actors as important as Chanel or Givenchy are interested in it, we think it’s a sign…

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Neck care at the front of the stage

This is a concern that has, until now, affected women in their fifties and beyond. Except that… the omnipresence of the mobile phone in our daily lives (and the unfortunate postures associated with it) contribute to the appearance of these wrinkles in collars (also known as “rings of Venus”!) that ...

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Vegan formulas are invading the hair market!

A step above in naturalness and respect for life, the vegan products, even if they are different from organic certification, becomes a little bit the new organic! Even if this underlying trend also affects skin care, it is particularly present in hair care. Why, how? We are trying to find ...

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Kale cabbage, the new beloved ingredient in cosmetics!

A superfood ingredient par excellence, this plate’s star invades beauty. And we can say that its detoxifying properties are just what you need right now! It can even be found in nail polishes! 2019, year of the Kale cabbage???

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The new eyelash fortifiers

Too many technical procedures on our eyelashes (extensions, permanents or enhancements, false eyelashes, tinctures…), increasingly tenacious mascaras that require a muscular make-up removal? In any case, the eyelash care ranges, like those for nails following “semi-permanent” varnishes, are developing, with a very clear trend towards naturalness.

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Daily masks

The enthusiasm for masks is not waning! After the night masks, here are the daytime versions that replace the day cream and/or primer, and can only be used in the morning. These “Cinderella” masks cleanse or photoshop the complexion, moisturize or tighten pores. They are often multi-active, cleansing, mattifying ...

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Top coat mascaras in Christmas collections

It’s the little festive touch that can make the difference in lighting up your eyes on D-Day! These rather confidential cosmetics are multiplying… Their gold or red glitter decorates the lashes with an intriguing reflection for the holidays or… when you go out.

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Vegetal gold in anti-ageing skin care

If gold care is classic at this time of year, gold is changing course. It is no longer limited to gold leaf masks or celebrations but becomes vegetal and clearly anti-ageing, with recent discoveries on the regenerating power of saffron flower. Due to its naturalness, these “skin care and light ...

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Red inflames beauty!

Perfumes, lipsticks, boxes, crackers and Advent calendars… are displayed in ruby or poppy boxes. Just like the Christmas illuminations that have been adorning our streets with a scarlet coat since the end of November… Red is definitely the star colour of the end of the year celebrations in the cosmetic ...

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Custom nail polishes

I like this red but I would like it glittery… I’m looking for a nude with a very precise dosage of beige and pink… I would like to match my varnish to my Christmas dress… Not always easy to find the ideal shade! Women are becoming more and more ...


Provence brightens winter

This may seem surprising as winter approaches, but it is the time chosen by a number of brands to launch or develop their ranges dedicated to Provence. Sun-drenched treatments where olive oil takes pride of place in good and due form. Enough to warm up the first frosts… A little ...

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Hair Detox

In fact, it is the new name for “purify and cleanse”. Not always but often… And the hair had to have its own little detox program too! Scalp scrubs, shampoos or treatments… proposals are coming in this autumn…

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Fragrance elixirs

Tenacious and powerful, these voluptuous fragrances leave their mark on the skin and over time and… are excellent gift ideas for all those who love “scent in the wake”.

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Face boosters

From the most prestigious to the most popular brands, autumn/winter is characterized by boost, the word that almost gives indigestion indigestion at the moment! The booster has the positive side that it allows you to move up a gear, as if you had placed a small turbo in your ...

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3 innovative autumn masks

We know that it is in this field that the creativity of formulators is most evident. The last quarter of 2018 is no exception! Capsule and masks or eye contour patches close to a hyaluronic acid injection… these are the ones that caught our attention.

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Perfumes: a touch of transgression….

With the autumn’s flagship launches (L’Interdit, L’Innommable, Adults, Good Girl…), sulphurous fragrances are becoming increasingly important. It is impossible to go unnoticed with these sensual and (often) animal fragrances. Sex appeal concentrates that allow you to cross boundaries safely….

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The Kiss serums!

Much more than just lip balms, these complete treatments address the youthfulness of our mouth. They moisturize, nourish, replenish, treat vertical fine lines around the lips and some have an embellishing gloss effect. As real guardians of our smile!

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Tea now celebrated!

Tea-based cosmetics have been around for a while now, but this autumn and for the end of the year, we are witnessing a real tsunami of cosmetics and perfumes with green, black or white tea!

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27 Sept. 2018 Focus on French Launches

Dry cleaning….

After dry shampoos (but they too reinvent themselves!), here are the scrubs, patches, facials and masks that can be used dry… Thanks to new technologies, these treatments offer significant time savings (because they do not require rinsing) and are also very ecological (no addition of water).

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20 Sept. 2018 Focus on French Launches

Extemporaneous preparations

On one side a powder (in the cap), on the other side a liquid (in the bottle), between the two a seal or a push-button. The whole thing is mixed at the last minute, just before use. Better than two-phase formulas, these innovative packs preserve the effectiveness of fragile active ...

13 Sept. 2018 Focus on French Launches

Revolutionary mascaras!

2018 is definitely a great year for mascaras! Truly new and more and more technical, those of the new school year offer brushes printed in 3D, reservoir fibres or dark red tints. Flexible applicators are a must. The care dimension, on the other hand, increasingly inhabits the formulas.

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06 Sept. 2018 Focus on French Launches

Skincare cushions

Skincare cushions reinvent the day cream and have all it takes to seduce Millennials: they adopt the codes of the Generation Y (surprise, sensoriality, speed, nomadism, ecology – sometimes with refillable packs). As perfect hybrids between skincare and beautifiers, they moisturize and brighten the complexion by blurring the imperfections. Luxury brands ...


Hair plumping

After face plumping, here comes hair plumping, the latest post-summer craze! The new hair anti-aging routine is represented by redensifying or replumping hair ranges… just so our hair does not age a bit!

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Cosmetics made in Australia

Australian cosmetics are on a roll, especially among beauty journalists! After Aésop, a wave of Australian face care, hair care, and makeup brands has been announced for September. Here is a little Parisian snobbery lesson…

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Combination and oily skins in the spotlight after summer

More and more respectful, partly due to the recent findings on the skin microbiome and the specific flora of oily skins, these new skincare products – which are no longer reserved for teens – are most welcome after sun exposures, as the skin got thicker and skin texture needs to be refined.

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Deodorants free from aluminium salts are spreading in supermarkets

Although antiperspirants with aluminium salts are still available on the market, this summer, they are overshadowed by ‘0% deodorants’ (free from aluminium salts, then) in supermarkets (pharmacies had reacted earlier). Most mass-market brands now offer this alternative, while pharmacies have started displaying the first ‘shower gel-deodorants’…

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Eye contour treatments fitted with metal applicators

Metal tips (based on Zamac or steel) seem to be getting more widely used as we are approaching the post-summer season. These massaging applicators can keep the skin cold for a long time and are a real added value for anti-aging eye contour treatments. Your look is instantaneously, visibly fresher!


Solar innovations of the summer

Sunscreens with a ‘bare skin’ sensation are the 2018 stars. More and more intangible, light, and transparent, and just as protective, they are instantaneously forgotten and will most probably make you want to reapply them regularly. And in that regard, water textures are really appealing! Other innovation: sunscreens no longer irritant for ...