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Thursday, May 31, 2018Focus on French Launches

New self-tans

Loupe contenant cosmétiques

They come back every year, though some years more visibly than others. They did not make the headlines last year, but in 2018, it seems that self-tans are having a new lease of life, driven by innovations – as always – from experts more than non-specialized brands. Here, we will only talk about ‘real’ self-tans containing DHA (dihydroxyacetone), and not formulas providing a healthy glow with plant-derived or mineral pigments: these will be dealt with in another Focus On post…

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Greener and greener

Vita Liberata, the first organic and natural self-tan brand in the world, gathers all summer 2018 trends: formulas where naturalness prevails, and more and more sensorial textures like blurs (Body Blur Sunless Glow, 100 ml, €37.50, three shades), waters, and especially foams (Invisi Foaming Tan Water, with an organic progressive self-tan, 200 ml, €30.50, in Nocibé stores).
The Organic Pharmacy developed Self-Tan (100 ml, €47), an Ecocert-certified self-tan which contains DHA derived from sugar beet. Its transfer-free formula offers a natural, homogeneous tan and can be used both on the face and body.

Exclusive textures

Foams and waters are the two textures that stand out, like those of Tan-Luxe (The Water Hydrating Self-Tan Water, €34 on QVC), Skinny Tan, with a coconut smell (7-Day Self-Tanner Lotion, 125 ml, €26.95, in Sephora stores), or Chanel (L’Eau Tan in the Cruise Collection, 75 ml, €56, limited edition), a progressive self-tan with a delicious Eau de Cologne perfume.

St Tropez gathered the two current trendiest textures in the Self-Tan Purity range, with a Bronzing Water Face Mist (80 ml, €38) and a Bronzing Water Mousse for the body (200 ml, €48). The colourless foam is applied with the applicator glove for a traceless tan. It leaves a light radiance on the skin to perfectly visualize the areas where the product was applied.

These new formulations stand out thanks to their ultra-light textures and exotic, tropical fragrances that smell like holidays, but also to their mainly natural composition (hibiscus flower extracts, green tangerine water, plant-derived self-tan actives…). Their micro-spray system makes it very easy to apply them for a surprising powder sensation on the skin. Other advantage, they do not need to be spread on the skin, because they dry immediately.

The self-tan specialist also offers many innovations in the Self-Tan Express line, like the Bronzing Face Sheet Mask (€12 each). Your tan depends how long you leave it on (5 minutes for a light result, 10 for an average result, 15 for an intense finish).

They also developed the Everyday Pre-Shower Tanning Mousse (120 ml, €28) to be applied on dry skin (no need to patiently wait all wet in the shower), preferably with the applicator glove. Just leave it on for 1 minute (2 to 5 for a more intense tan) and have your shower as usual.

Other, Skinny Tan self-tan foams: Gradual Tanner Mousse, 125 ml, €23.95; Express Mousse 1H, 150 ml, €37.95, a foam with a whipped texture whose result is obtained in one hour.

Biotherm also banked on a spray bi-phase texture and express application (Autobronzant tonique for the body, self-tanning bi-phase natural even tan, 200 ml, €26).

Ariane Le Febvre
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