Consumer trends throughout 2020 have been shaken by the global pandemic we are experiencing. This health crisis has marked a milestone in consumer behavior patterns, and cosmetics is no exception. Currently, due to the use of protective elements such as masks, as well as other related factors, the appearance of acne has increased among the population, no matter the age. The constant friction of the mask fabric on our skin, together with the lack of perspiration, has led to the phenomenon known as “maskne”. Vytrus Biotech proposes a new treatment based on plant stem cells, respectful with the skin microbiota, which acts on skin conditions caused by mask wearing such as acne: Quora Noni.