Wednesday, August 27, 2014Market

Beauty and Personal Care in France (Euromonitor)

© L'Observatoire des Cosmétiques

Market research specialist Euromonitor has just released its annual analysis of the French cosmetic market. In the context of the crisis, which also strongly affects this sector, it provides an update on the growth niches and current trends, and represents a tool to help brands set up their development strategy. Here is an overview.

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Value sales of beauty and personal care register poor growth in 2013. With the sluggish economic context, more consumers reduced their expenditure on beauty and personal care products or opted for mass products that are cheaper. Despite this, higher prices drove sales in the premium segment allowing it to perform at a similar growth rate comparatively. Consumers were particularly receptive to oral care products due to high oral hygiene and appearance concerns. Favourable weather conditions also incited them to purchase more sun care products. Budget restrictions also led more women to avoid visits to hair salons and to purchase specific products and carry out hair treatments by themselves, at home.

Convenient products that work in the shower are doing well

In 2013, consumer interest in BB and CC creams, oil-inspired products, nail polish and body moisturisers which work in the shower, increased. Thanks to its Nivea Lait Corps Sous la Douche which was launched in 2012, Beiersdorf (France) SA performed well in skin care. This success incited Beiersdorf to extend its range of body moisturisers which work in the shower.

Garnier Olia, the most successful brand in 2013

L'Oréal SA remained the leading player in beauty and personal care. The …

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