Tuesday, January 19, 2016Market

Beauty brands embrace cleaner energy to appeal younger consumers

© L'Observatoire des Cosmétiques

In an effort to appeal to younger, more ethically minded consumers, while showcasing initiatives to reduce their carbon footprint, skincare brands are spotlighting environmentally responsible approaches to create safe, high quality products. An analysis by David Tyrrell (Beauty & Personal Care – Mintel).

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A leader in this area since its founding, Aveda tackles sustainability on many fronts that include using renewable energy (wind power), recyclable packaging, as well as using bioplastic alternatives derived from sugarcane when it can, in lieu of synthetics.

Estée Lauder, the parent company of Aveda, has a similar environmental lean through its Origins 'wellness' brand, more specifically, Origins Three Part Harmony facial skincare launched in 2015. Yet, brands that claim to use renewable energy are few in number and account for only 0.25% of facial skincare products launched from January to October 2015 – and Estée Lauder accounted for most of them, according to Mintel Global New Products Database (GNPD).

As we just passed the 1-degree C temperature increase for the planet, companies like L’Oréal and Unilever have joined in aggressively executing a multi-tier strategy to reduce their carbon footprints. This commitment across a variety of diverse interests continues to gain momentum as evidenced by the number of attendees at the 2015 Sustainable Innovation Forum. The forum brings together cross-sector representation including business, NGO and government to find ways to expand breadth of the 'green economy.'

Ethical brands endorsed by younger generations

Climate change, a term that certainly generates …

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