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Wednesday, May 13, 2015Market

Cosmetics in boxes

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For several years, beauty boxes have been gradually entering the cosmetics market. And it works! So much so that the Glossybox brand recently published a study announcing the profitability of their box. A first in the world of cosmetics. The Observatoire des Cosmétiques has therefore studied this growing phenomenon and offers you an overview of the main existing beauty boxes.

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~ 5 minutes

But by the way, what is a Beauty Box?

The principle is simple: each month, a new box is deposited directly in your mailbox. Inside there are five, ten, fifteen products in travel format or real size gathered around the same theme or associated with a season. A practical concept to discover a new brand or a product that you wouldn't normally buy. There are some for everyone and for all budgets, here is our selection :

Birchbox : First international beauty box Nationality of origin : American. Rhythm : monthly. Inside : between 4 and 5 make-up or skincare products, in travel format + Birchbox magazine + points to accumulate in order to be able to buy products on the brand's website. And how much is that? Several possible subscriptions: - monthly subscription without commitment at 10 € per month (+ 3 € shipping costs), - annual subscription at 120 € per year (shipping included).

My sweetie box Nationality of origin : French. Rhythm : monthly. Inside : between 4 and 5 products with always one in real size, 1 accessory and 1 tuto sheet with the contents of the box and beauty tips. And how much is that? …

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