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Thursday, February 4, 2010Market

Kibio : 100% Clarins cosmetics

Le rachat de Kibio par Clarins

The news had been whispering for a few days and it became official: the Clarins group has just acquired the entire capital of the organic cosmetics brand Kibio. With the key to changes in the management of the company, which sees its creators, Laurent Potier and Pierre Cabane leave. This is explained, for the Observatory of Cosmetics.

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 4 February 2010 " It was planned from the beginning. "Today," says Pierre Cabane, co-founder of Kibio , " it's just a little ahead of schedule. " A quick reminder: Clarins' interest in Kibio is not new. In 2006, the group acquired a 10% stake in the small organic start-up, which only existed for a few months. Investments, development… of 100 000 euros originally, Kibio reached a turnover of 8 million euros in 2009. A majority shareholder since last summer, Clarins has now become the only one. " Clarins was interested in taking the whole of Kibio from the beginning "Pierre Cabane emphasizes," after making sure the mark held up. This is a logical evolution. "

Great ambitions

However, we could not imagine the impetuous and passionate Pierre Cabane leaving his"baby", created following his departure from L'Oréal. He was thinking big for Kibio, very big, so big that he perhaps secretly dreamed of competing with the n°1 in world cosmetics. Was he thinking too big? " It takes a lot of money to develop Kibio to the level I was hoping for. he explains. When Clarins' managers left the stock market, their strategy for"the little organic brand" changed: they had …

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