Summer 2022 special
Monday, November 22, 2021Market

Make-up returns to growth

Le maquillage renoue avec la croissance

According to The NPD Group, sales of selective make-up in France rose by 1% in the three-month period from June to the end of August 2021. With total sales of €71.4 million during this period, positive signs of recovery are finally visible in a market that faced many challenges during the pandemic. This is the first time since March 2020.

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Sales of selective make-up had been declining since the beginning of the pandemic, suffering from the closure of perfumeries and department stores and reduced social interaction. As the economy recovered in June 2021, a larger population returned to the office and cultural venues, and bars and restaurants resumed business. As a result, selective make-up is recording positive growth for the first time since March 2020.

With the wearing of masks still mandatory, French consumers have started to adopt long-wear products, with sales jumping by 12% between June and the end of August 2021, compared to the same period in 2020. The increase is 31% for mascaras, 25% for eyeshadows and 28% for long-wear powders.

Spotlight on eyes

Thanks to the wearing of the mask, eye make-up is the main growth driver, with the biggest improvement in sales. In total, this category grew by 9% between June and the end of August 2021, compared to the same period in 2020, mainly thanks to the excellent results of eye shadows and eyeliners/pencils. Mascaras, the largest segment of eye make-up, recorded a softer growth of 4% during the same period, compared to the previous year.

Peachy complexion

Total sales of complexion make-up increased …

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