Thursday, May 22, 2014Market

Prestige beauty: key products and cosmetic trends 2014 / L'Observatoire des Cosmétiques

While the Cannes Film Festival puts new make-up trends in the spotlight, The NPD Group, one of the world leaders in market research, presents the major trends in prestige beauty in France and lists the leading cosmetics in early spring 2014.

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NDP Group release

A green start to the year

Driven by the perfumes and make-up segment, the first quarter of 2014 recorded good market performances with results of +1.9% for perfumes and +1.5% for make-up, while skincare sales continued to decline (-4.5%). "  2014 got off to a very good start "comments Mathilde Lion, Beauty Expert Europe at NPD Group. " In particular, the January and Valentine's Day sales really boosted sales at the beginning of the year with a peak of 3.6% in January for the sector as a whole and 2.6% in the two weeks preceding Valentine's Day. For the past two years, fragrance sales have been particularly dynamic around Valentine's Day in France, rising 5.2% in 2013 and 6.2% in 2014. "

Red star

These are the lip products that seem to be in the spotlight this year. Sales of lipsticks and lip pencils were up in the 1st quarter (+5.7% and +5.2% respectively in value) while lip glosses made a big comeback at +14.4%. " This year the trend is to the vitamin mouth with punchy colors that contrast with the complexion that is rather nude and natural to him. "continues Mathilde Lion. " Among the …

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