Tuesday, February 11, 2014Market

Selective beauty: 2013 results by The NPD Group

© Thinkstock-L'Observatoire des Cosmétiques

The NPD Group, market research specialist has just published the selective beauty market sales report for the whole of 2013. The general trend in France in the prestige beauty sector, as in Latin European countries, is a slight decline in sales (France -1.5%, Italy -2.3%, Spain -2.1%), unlike the Anglo-Saxon countries, which posted an increase in results (US +5%, UK +5.7%). However, 2013 was marked in each segment (perfumes, skincare, make-up) by the ramp-up of fine initiatives and promising segments, as well as by the good health of the more"high-end" products, which are still very promising for 2014.

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Press release from The NPD Group

Perfumes: premium brands, eaux de parfum and large formats are doing well Perfumes were down 1.7%, but the year was marked by the success of recent ranges for women (La Vie et Belle and La Petite Robe Noire propelled into the top 3 best-selling fragrances in second and third place respectively) and by the launch of Invictus for men, the strongest launch in recent years in the first six months.

 2013 also confirmed the ramp-up of Eau de Parfums, which grew by 10% in men and held up well in women thanks to the success of large formats (75 ml and over at +3%). Premium alcohols at over €75 per bottle are also growing strongly (+9%).

Mathilde Lion, Beauty Expert Europe at NPD Group, comments: " Mathilde Lion, Beauty Expert Europe at NPD Group, comments: " Mathilde Lion, Beauty Expert Europe at NPD Group, comments: " Mathilde Lion The price is not a brake when it comes to investing in an exceptional scent, the rise in power of premium goes hand in hand with the craze for large formats, even if the latter also reflect in part a search for savings via the format …

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