Tuesday, August 6, 2013Market

Selective beauty: the French women's dazzling eyes

© Thinkstock/L'Observatoire des Cosmétiques

The NPD Group provides market information and advisory services; it has released the results from the sales of the selective beauty of the first half of 2013 in France. In spite of receding figures of the Prestige Beauty market during the 2013 first half, the products for eye-care maintain their growth and posted positive results.

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After the NPD Group, sales of perfumes and cosmetic products in perfumeries went down by 1.5% in value in 2013 when compared to the 2012 first half. Among the three main sectors, make-up only is on a par (+ 0.2%) when perfumes are down by 1.7% (-1% for female perfumes, -2.8% for men’s), and care by 2.3%.  When compared to the other European countries, France is on a trend close to the Spanish market’s, down by 1.7%, and does better than Italy, which is down by 3.4%. On the contrary, the United Kingdom staid in the green, thanks to a 5.9% hike.

Mathilde Puszka, beauty analyst from the NPD Group, comments, “It is interesting to note that make-up is the most resilient sector in this first semester. During this first part of 2013, the make-up products for eyes, by far, stand out for their drive, when, last year, the buoyant sector was the Nail Polish.”*

Eyes care is popular

The key segment is the mascara sector, which drove the sales of eye's make-up products, benefiting from strong new care, such as Diorshow Iconic OverCurl or Le Volume, by Chanel. The NPD figures emphasize the fact that, beyond the “classic” products …

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