Monday, November 14, 2016Market

The success of anti-pollution cosmetic claims in Asia Pacific

© CosmeticOBS-L'Observatoire des Cosmétiques

At in-cosmetics Bangkok, that was held from 8th to 10th November 2016, Mintel unveiled new research demonstrating the increasing popularity of anti-pollution claims in the Asia Pacific region. So far this year*, over one in three (38%) new beauty products launched carrying an anti-pollution claim has been launched in the Asia Pacific market, up from just 28% of anti-pollution launches which were seen in this region in 2015.

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Although just 1% of beauty product launches this year have carried an anti-pollution claim globally, Mintel’s research highlights that certain markets in the APAC region are racing ahead in terms of innovation. Indeed, almost one in 10 (8%) beauty products launched in Australia so far this year have carried an anti-pollution claim, followed by 3% of new beauty products in Thailand, 2% in Japan and 2% in China.

The rise in innovation comes as many consumers express increasing concerns over the impact of pollution. In China for instance, over half (55%) of consumers would like to learn more about how to protect themselves from pollution, while 61% say they are very concerned about PM2.5. Outside of the APAC region it’s also of interest, with 41% of women in France agreeing that environmental factors such as pollution affect the skin, while 14% of consumers in the US say that pollution is one of the most important factors which has an impact on their skin.

Speaking at in-cosmetics Bangkok, Sharon Kwek, Senior Beauty and Personal Care Innovation and Insights Analyst at Mintel, said: 'Consumers globally are worried about the effects of pollution on their skin and hair, yet anti-pollution claims currently appear …

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