Summer 2022 special
Thursday, April 21, 2022Market

Digital for transparency

Le digital au service de la transparence

Transparency is one of the hot topics facing the cosmetics industry. Faced with consumers’ mistrust, beauty professionals must adopt a reassuring posture and tell more about their manufacturing “secrets”. According to Andrew McDougall, Director of Mintel’s Beauty & Personal Care division, new technologies can help brands in this project. The expert explained his point of view during a webinar broadcasted on the occasion of in-cosmetic Virtual.

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These days, the ethical dimension of manufacturers is important to the general public.
According to the Mintel panel, 55% of Americans say they are concerned about the environmental impact of beauty professionals.
63% of them want to know more about the ingredients listed in the INCI. In the same vein, 82% of Spaniards explain that they are more interested in the formulation of their products than before.

Thus, consumers are acting at their level to protect the climate. 74% of Chinese consumers are willing to pay more for cosmetics as long as they do not have a negative impact on the planet. 88% of them say they are willing to boycott companies that do not operate in an ethical way.
As a result, eco-friendly claims are increasingly being made on packaging. The most popular are those that:
• Mention respect for animal welfare
• Indicate that the packaging is recyclable
• Highlight the naturalness of the formula

Transparency rhymes with confidence

Consumers want to know more, that’s a fact. Beware of the quality of the information they are given. 40% of Americans say that manufacturers must make an effort and be more educational.

“Traceability is a selling point, so we …

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