CosmeticOBS - L'Observatoire des cosmétiques
May 22, 2018Mood notes

The tyranny of convenience or the sheep victory pro Add to my portfolio
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Jean-Claude Le Joliff

After a few periods of ill humour due to practices I do not really support, because they are associated with insidiously tyrannical approaches, like the tyranny of the immediate, or the tyranny of novelty, I am going on with my crusade, this time against commoditization.

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I guess you are all familiar with the concept whereby rare and exceptional things end up being common and ordinary and losing the better part of their intrinsic values. This effect is favourable to the ‘low-cost’ phenomenon (do not get mixed up between low-cost and fair price!), which, after creating opportunities, becomes a remarkable mass destruction tool! I had already shown how upset I was about this issue in a post published under this heading, so I will kind of repeat myself, but from a different standpoint.

I recently came across a very interesting article on French newspaper Le Monde’s blog entitled ‘The tyranny of convenience’. I warmly recommend everyone to read it. It exposes the roots of this problem which, to me, is spreading everywhere in our industry. Just look around you, and you will realize how many examples there are of things that become appallingly trite: for example, in the field of cosmetics, you can find 200 ml shampoo bottles on Amazon for less than €1.50, or makeup palettes with 80 products for less than €30 – all public prices. And there are dozens of others like this. Specialists in our trades know perfectly well that with such ludicrously low prices, you are bound ...