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The 2025 edition of Paris Packaging Week!
Tuesday, February 27, 2024News

Blush: try (virtually) before you buy!

Blush : essayez (virtuellement) avant d'acheter !

Are the limits of augmented reality endless? Perfect Corp, a company specializing in beauty tech solutions, has just announced an update to its virtual trial tool. It is now possible to test a blush before making a purchase. Users can see how different finishes and textures render.

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“Blush’s 3D augmented reality virtual trial tool already allows users to test different shades of blush in a virtual environment before committing to a purchase. This new update now enables users to personalize their make-up with even greater precision and creativity. Users can now test more varied blush patterns with hyper-realistic textures such as matte, satin and shimmer. The technology simulates a blush capable of adapting perfectly to the structure of the user’s face and skin color to enhance its natural beauty with a multi-dimensional, harmonious and on-trend blush application,” explains Perfect Corp. “This new addition is available to beauty brands worldwide who want to offer the latest make-up trends in a virtual shopping experience that drives sales of their products.”

The Blush multitons virtual trial tool is now available on the Perfect Corp. Demo Store.

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