After creating the first mascara with a spherical brush (Phenomen’Eyes), Givenchy is innovating once again with L’Interdit Mascara (€40, available on February 26), which brings together most of the latest trends in mascaras: a skincare formula made up of 90% natural ingredients (ceramide-like, D-Panthenol…) and eco-friendly packaging (luxurious glass bottle + premium brush made from bio-sourced materials and equipped with a specific technology that gives its pimples strong lash-gripping power) which is part of this “responsible beauty” trend more than ever in force in the luxury industry.
With spectacular make-up results: +177% volume (instrumental test carried out on 31 subjects) and 24-hour hold. This 4-in-1 general-purpose mascara fills out, lengthens, curls and defines lashes, providing them with long-term care (it improves overall lash quality with use).

The much sought-after lift effect

You’ll find it at Sephora Collection (Love the Lift, €14.99 full size and €6.99 mini) and Bourjois (Volume Glamour Lift & Stretch Mascara, €13.50 at Monoprix).
With them, lashes are propelled into another dimension! Their curling brushes lift and stretch lashes for a visible lift and an instantly open look! The formulas are vegan, flexible and adjustable.

Bourjois is also launching a second mascara in January: Mascara Volume Glamour …