After the Advent calendar (and the After!), here is the Valentine’s Day beauty calendar! 14 days to get ready to celebrate love with 14 star products, sometimes in full size (perfume and mascara). A good opportunity for the consumer to save money and for the brand to sell out…
The Love Calendar by Lancôme (€89, from January 3, 2022) combines facial care, fragrance and make up to wait for V Day in beauty! Entirely recyclable and eco-designed, it is also reusable.
It includes a 30 ml Eau de Parfum La Nuit Trésor, accompanied by a 50 ml Lait de Parfum Précieux for the body and a 5 ml miniature bottle, seven face care products (5 ml Génifique Crème Yeux, 10 ml Sérum Génifique, 15 ml Gel-Crème Anti-Stress Hydratant Hydra Zen, 15 ml Rénergie Nuit Multi-Glow Crème Réparation Intense, Rénergie Multi-Lift Ultra 15 ml, Tonique Confort 50 ml and Démaquillant pour les yeux Bi-Facil 30 ml), and on the makeup side, the full size mascara and the mini khôl Hypnôse black pencil, the Effacernes Longue Tenue 5 ml concealer and a mini semi-matte Absolu Rouge Drama Ink.
The most glamorous countdown is about to begin
