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Tuesday, March 31, 2015Agenda

Beyond Beauty Paris, renewal is underway

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Driven by a new dynamic and renewed teams - with the arrival of Yumna Chabrol at the head of the show and Claudia Bonfiglioli, International Director of the Informa Beauty branch - the international Beyond Beauty Paris show will be held from September 15 to 17, Porte de Versailles in Paris;

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Beyond Beauty Paris press release

Edition 2015, the future of Beauty is taking shape in Paris

Building on these twelve years of experience, the 2015 edition aims more than ever to look to the future, the issues and the challenges to be met. The beauty of the future will undergo major upheavals: connected beauty, beauty on prescription, new modes of expression… In order to anticipate these changes, the Beyond Beauty Talks moderated by industry leaders and journalists will provide an opportunity to discuss these forward-looking topics. Prepare your questions!

Another highlight of the exhibition, and new for 2015, the Beyond Beauty Fragrance Studio A space of expression dedicated to artistic perfumery, creation and the art of perfume.

The Beyond Beauty Lab The formulation will focus on the skin and its environment. The skin, this skin envelope is subject to multiple influences. Solicited, it acts in direct interaction with physical elements, such as light, water (calcareous, chlorinated), wind, cold… but also chemicals, which constitute daily aggressions and to which it must react and defend itself, light, pollution and its procession of particles, exhaust gases, but also tobacco, dust and now waves, all these elements, accumulated over the days, end up acting …

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