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Dec. 12, 2019 | Focus on French Launches

Hair products: specific product ranges for long hair

This will have escaped no one’s notice, long hair is furiously trendy, especially among the younger generations (even very young girls are asking for it!). And the longer the hair, the more care it needs! This is why the number of hair ranges dedicated to them has increased. In supermarkets as well as in beauty salons.

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Hair products: specific product ranges for long hair

Hair products: specific product ranges for long hair

This will have escaped no one’s notice, long hair is furiously trendy, especially among the younger generations (even very young girls are asking for it!). And the longer the hair, the more care it needs! This is why the number of hair ranges dedicated to them has increased. In supermarkets ...

Clean beauty stores are on the rise in Paris

Clean beauty stores are on the rise in Paris

In the spirit of Oh My Cream (and its success), four new actors arrive in the beautiful Parisian districts at the end of the year. To each his own specificity, but prices, on the whole, remain high. Another regret: that there are not so many French brands…

Lash lift mascaras

Lash lift mascaras pro

It is the new claim that inspires the mascaras. Lash lift is, in fact, a salon technique that consists in raising eyelashes (it was once called the “eyelash perm”) and allows you to forget the eyelash curl…

Conditioner without rinsing

Leave-in conditioner

Much easier to live with, these conditioners offer a serious time saving! Ultra convenient and easy to use, they quickly get to grips with all nodes and instantly untangle. A few pschitt and the comb slips. Another advantage: they offer care effects (moisturizing, repairing…) that are not likely to be ...

Winter mists

Winter mists…

The mist are definitely on the rise! We thought they were reserved for summer, but now they also bloom when the mercury drops, to bring extra comfort and soothing to dry and sensitive skin. A new moisturizing gesture to adopt.

Cannabis sativa, the new

Cannabis sativa, the new "mantra" of skin care!

After facial care, “cannabis sativa madness” (or hemp seed oil) spreads to body or hair care, deodorants and even perfumes or candles! More than a trend, “CBD Skincare” (named after its multi-active molecule, cannabidiol or CBD) is a real tidal wave that swells over the winter!

( More) virtuous perfumes for Christmas…

(More) virtuous perfumes for Christmas…

Natural essences made in France, bio-sourced and eco-responsible raw materials, vegan formulas, refillable bottles, recyclable candles… if in luxury CSR commitment is beginning to emerge, it remains timid (and subject to thunderous communication!) but massively gains the most confidential brands on the net…

Foundations that improve skin quality

Foundations that improves skin quality

Not only do they even out the complexion with their pigments, they also do good to the skin and make it more beautiful, even when it is naked. Thanks to their beneficial active ingredients, which no longer play the secondary role, they do not mark wrinkles, making them invaluable allies ...

A Christmas very… CSR !

A Christmas very… CSR !

“Ready-to-offer” boxes, jute bags, recycled (and recyclable) cardboard, vegetable inks, attention for the most destitute… if the boxes and other Advent calendars show an originality this year, it is by showing responsibility! A human, ecological, environmental “plus” that can make all the difference.

Peeling lotions

Peeling lotions

This is the gesture that wins the day this fall, to give a boost to the radiance of your complexion and encourage cell renewal. Welcome to this time of year when the skin begins to look grey, the newest ones are “flore-friendly”. No one will be surprised!

Toothpastes: end of the mint dictatorship?

Toothpastes: end of the mint dictatorship?

New ranges with new flavours are emerging. Especially popular in Anglo-Saxon countries, spicy, fruity or even gourmet aromas are coming to France. While French toothpastes prefer floral aromas, Grasse is the best choice! However, there is still no question of totally ousting the mint, but it plays the secondary role. ...

New anti-stain facial treatments  softer and more efficient
26 Sept. 2019 Focus on French Launches

New anti-stain facial treatments softer and more efficient

Thanks to new active ingredients such as tranexamic acid, autumn stain repellent treatments are more effective quickly (even on the pregnancy mask), and above all softer and better tolerated.

Varnish in tuxedo outfit….
19 Sept. 2019 Focus on French Launches

Varnish in tuxedo outfit….

Black and white nail polishes are ultra trendy this fall, the latest trend being to combine the two on the same hand (a black nail, a white nail or a black and white nail on the same nail, depending on the creativity and skill of each!). They can be found ...

Micellar shampoos are spreading.
12 Sept. 2019 Focus on French Launches

Micellar shampoos are spreading.

Like the famous make-up remover water, from which they “borrow” its cleaning effectiveness, micellar shampoos are used in all distribution channels. Mostly associated with detox, they are now found for other hair types (fine, dry, colored…). And we see the first micellar hair conditioners and treatments. The micelles haven’t finished ...

Skin care: sticks, new year' s stars!
05 Sept. 2019 Focus on French Launches

Skin care: sticks, new year' s stars!

Make-up remover, masks, serums, moisturizers or eye contours and even lotions… sticks are the kings of autumn! Their solid, nomadic texture par excellence (it passes through security gates in airports and does not spill) does not lack sensoriality (by melting on contact with the heat of the skin, it creates ...

High prices are old-fashioned!

High prices are old fashioned!

Good news, after the abundance of premium treatments at indecent prices in 2018 - didn’t we see cures at €1,250 !- return to a more “moral” price! We are talking mainly about anti-ageing products - the most expensive segment of facial skincare - which, in this autumn, rarely exceed €50. If, after the supermarket, the ...

C Vitamin Passion

Vitamin C Passion

It is the “favorite” molecule of dermatologists as well as consumers. Its “multi-target” effectiveness (radiance, complexion homogeneity, skin firmness, etc.) is less disputed than ever. It is therefore not surprising that dermo-cosmetic brands in the lead (but not that) compete in the percentages of vitamin C in the autumn…

After-sun masks

After-sun masks

Practical on holidays, these single-use masks are providential after an overdose of sunshine. They do not take up space in the suitcase and soak the skin with moisturizing and soothing active ingredients. In the after-sun category (rather slower), they are the only ones that are doing well!

Welcome Tantouring!

Welcome Tantouring!

Contraction of tan and contouring (make-up technique to sculpt your face), tantouring is the new trend that is igniting social networks. A rather welcome 2-in-1 at this time of year…

Tailor-made fragrances become more popular

Tailor-made fragrances become more popular

Until now reserved for a tiny elite, because of its inaccessible price (from €20,000!), tailor-made perfumes are becoming considerably more popular with the Internet (from €80). The test is worth a try…

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Exclusively for women….

Femininity - and more particularly the menstrual cycle - are in the spotlight at the beginning of summer. If “no gender” care and perfumes (unisex, to put it simply!) are also on the rise, cosmetics that are very gender-specific are also in tune with the times. Two strong trends in ...

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Cannabis sativa oil really has it all!

The ‘cannabis cosmetics’ trend is growing with the arrival of brands entirely dedicated to the powers of its oil. Quite universal, Cannabis Sativa (the scientific name for hemp) reveals its anti-stress benefits and surfs the wave of well-being. Some kind of recreational care…

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Colorfull mascaras !

Orange, burgundy, blue-grey or red or bright pink, summer mascaras come in increasingly bold colours. And it will even continue in the fall… enough to dissuade us from wearing only black! Long live color in a heartbeat!

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Anti-pollution hair mist treatments

Asphyxiated hair? It is not only the skin that must be protected from pollution! The hair too! Tarnished and weakened by pollutants, they regrease faster, lose their volume and become more difficult to comb. These express mist without rinsing, rich in active ingredients, represent the new beauty treatment that is ...

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Water creams

Ultra-sensory, they immerse the skin in a bath of freshness and hydration. These typically Asian textures are flooding the Select and Pharmaceutical markets this summer. And of course, the brands of thermal water are in the front row to offer this type of treatment….

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Lipsticks with a balm sensation

Tired of the mat? Spring lipsticks offer the comfort of balms. Little loaded with pigments, less “involving” than real lipsticks, they seduce women who don’t want to look too much made up, nor spend hours drawing themselves perfect lips, just give themselves a little pep’s…

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The triumph of compressed products

More ecological, less bulky, the compressed format appeals to consumers. After deodorants, he begins to gain other products in our daily lives, such as lacquers or dry shampoos.

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Beauty has a kind heart…

Whether it is a question of offering specific ranges, offering care to women with cancer, or even organizing operations in partnership with solidarity associations, generosity is becoming more and more a marketing argument. An extra kindness towards the most fragile and/or deprived who can only do good!

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Sun products : there's pigment in the air!

Action on the complexion for summer 2019 sun products! BB creams, tinted compact products or perfector treatments, those who (also) care for the glow seem to be the rule. Apart from giving us a pretty complexion (at the beach as well as in the city), it seems that the pigments preserve better ...

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25 April 2019 Focus on French Launches

Spring varnish innovations

Spray base, first semi-permanent green varnishes, anti-gaspi packaging, specific formulas for women undergoing chemo, bronzing nail… this ultra creative make-up segment is evolving towards ever more care, naturalness and safety.

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18 April 2019 Focus on French Launches

Purifying heating treatments

Do you know the hot detox? Welcome to the era of high-tech cleaning! When these great classics of institute treatments are invited into our bathrooms, it gives you heating masks or scrubs, rather purifying or detoxifying. Surprising sensations on the program!

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11 April 2019 Focus on French Launches

Waterproof mascaras that can be removed with hot water

Japanese brands were the first to launch them, but they are now available in supermarkets. Very practical when travelling (no need to bring a specific make-up remover), they change life on holiday!

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04 April 2019 Focus on French Launches

Self-tanners, the come back!

Stuffed last year, they are back in service this spring to make our skin even more caramel! Wipes, masks, blur textures, foams and especially oils… The 2019 vintage is full of innovations to satisfy all desires. With increasingly natural and sensory formulas.

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28 March 2019 Focus on French Launches

Spring fragrance innovations

Eaux de politesse, mixing Colognes, mineral fragrance… Here is three spring olfactory creations that seem the most promising…

Zoom
20 March 2019 Focus on French Launches

The new tanning powders

This summer, tanning powder is no longer applied alone but is almost always going with blush and/or highlighter. Tanning palettes flourish, taking into account the strobing and even contouring habits of the Millennials. All to get a custom tanned mine!

Zoom
14 March 2019 Focus on French Launches

Probiotics are coming into shampoos!

After cleansers, facials and even some body care, this family of ingredients that has been revolutionizing the formulation of our cosmetics for some time is now available in hair care! Shampoos and conditioners now include pre-, post- or probiotics that rebalance the scalp and its microbiome. For the greatest happiness ...

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07 March 2019 Focus on French Launches

Tea, coffee or chocolate?

Spring is coming soon with an air of “breakfast at beauty”! These three great breakfast classics are at the party in facial treatments as much as in make-up.

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Beauty vinegars

This ancestral beauty secret is undergoing a makeover! With the (big) trend of probiotics, vinegar is indeed a first-class ingredient. Some tighten the pores, others perfume, others finally make our hair shine… but all are deliciously fragrant, contrary to what you might think! Carried by the wave of natural “healthy ...

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Welcome to foundcealers!

They are both foundation and concealer. Bourjois invented this name “foundcealer” (contraction of foundation - foundation and concealer) which sums up the situation well! These 2 in 1 products, initiated by perfumery, combine coverage and lightness and are increasingly present in supermarkets. They allow an application on the whole face as well as a ...

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Spotlight on detox!

Detox is becoming more precise. Once a little “stuffy”, it is now becoming the other name for anti-pollution skincare, which is increasingly gaining ground in supermarkets. In selective channels, beauty institutes and pharmacies, these “city cares” are often combined with an oxygenating or anti-blue light action.

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Men are blushing

Of course, men’s make-up remains a “micro-niche” for the cosmetic sector but when actors as important as Chanel or Givenchy are interested in it, we think it’s a sign…

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Neck care at the front of the stage

This is a concern that has, until now, affected women in their fifties and beyond. Except that… the omnipresence of the mobile phone in our daily lives (and the unfortunate postures associated with it) contribute to the appearance of these wrinkles in collars (also known as “rings of Venus”!) that ...