Thursday, March 15, 2018Focus on French Launches

A pink gold rush!

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Similarly to one of the latest Iphone® models, it is THE colour everyone wants for a good spring start! Whether in packaging or makeup shades, pink gold is highlighted as the trendiest cosmetics shade this season…

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Much softer and feminine than yellow gold, which is deemed too flashy or common, not to say vulgar, pink gold is close to the nude pink – Chloé designer’s favourite colour – called ‘Millennial pink’, only it has golden warm reflections (otherwise it might look a bit dull).

It provides packaging with that elegant and refined something and a most trendy look, and Clarins has understood that perfectly well: they have adorned the caps of their five latest Extra-Firming face creams with this shade (three day creams, 50 ml, €80 each; two night creams, 50 ml, €85).

But pink gold is not only used in our creams. It can also be found in electric toothbrushes (Genius 9000 Rose Gold by Oral B, €299), dry shampoos with metallic pink looks (Batiste Golden Rose Dry Shampoo, 200 ml, €4.90), and makeup.

L’Oréal Paris has endowed their whole first season collection ‘Wake Up and Glow’ with it (Bonjour Nudista, €14.40; La vie en Glow, €15.90; Glow mon amour, €13.50; Life’s a peach, €13.50; Back to bronze, €14.20; Bonjour Sunshine, €14.40; Joli bronze, €16. 90).

Nars have made it their flagship colour in the Orgasm collection, available as a preview at Galeries Lafayette as from May 11.

This universally flattering gold-infused peach pink was initially reserved for the cheeks (Blush Orgasm, €32), but the tone has become cult and can now illuminate the whole complexion (Orgasm Illuminating Loose Powder, €27, a silky loose powder which provides the skin with a natural glow), or the lips (Orgasm Afterglow Lip Balm, €27; Orgasm Full Vinyl Lacquer, €26), limited edition).

As for the blush, it was edited in large sizes to follow the trend (Orgasm Blush, €39, limited edition).

We can also mention the three following highlighters which suffuse the complexion with pink gold: Love Light Highlighter, Ray of Light shade, by Too Faced (€32.40 in Sephora stores), Synchro Skin Illuminator Rose Gold by Shiseido (€38), and Highlighter All Over Glow by Bobbi Brown (€34).

Ariane Le Febvre

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