Thursday, September 12, 2013Focus on French Launches

Inventive mascara

© L'Observatoire des Cosmétiques

Formulated as care that enhances the eyelash growth, khol effect, original tints … brands revisit this favourite of our make-up. A focus on the week’s hot picks, by Ariane Le Febvre.

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Mascara that makes eyeslashes grow

Ubiquitous in make-up, care is on for our mascara. Stepping up complexes from the research on anti hair-loss, mascara, further to provide our lashes with a fuller look and to lengthen them, increase their strength and stimulate new growth. This, thanks to growth activators, based on peptides, vitamins, collagen, quinoa proteins, seaweed … Why do without?

After Sisley, the last year precursor (So Intense, €39), now Clarins (Be Long Mascara, €25.50, two shades: Intense Black, Intense Brown), Revlon (Lash Potion, Mascara 2 in 1 Volume and Length, €11.90, one shade: Blackest Black, exists also as a waterproof version), Innoxa (Mascara Stimul’Cils, €15.90, five shades including a dark purple one), Bareminerals (Lash Domination Volumizing Mascara, €20, black, in Sephora), Astor (Big & Beautiful LovelyDoll, €10.90, black, in beauty salons) offer their strengthening and sheathing formulae.

Results may be noticeable: after Clarins, “the true eyelashes' length has grown by more than a millimetre (a bit less than 1/16”) after four weeks of use” (test performed on 33 women, measurement of naked eyelashes, averaged). After Innoxa, “the eyelashes' growth speed is multiplied by three within a month.”

The khol effects

These “two-in-one” mascara link the volume to the …

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