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Thursday, May 5, 2016Focus on French Launches

Slimming sublimators of skin

© L'Observatoire des Cosmétiques

The cosmetic cru 2016 immediately rebalances the silhouette and embellishes the skin. Optical correction is in the spotlight. Colouring pigments (CC Cream style) or soft focus, blur textures that deposit a blurred"layer" veil of padding, invisible sheath effect, smoothing active ingredients or skin perfectors..; On the active side, marine ingredients dethrone (a little) caffeine and offer a firmness bonus.

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~ 5 minutes

Women's expectations about thinness are changing. Just like anti-ageing face care products, which should only act on wrinkles (but also on firmness, radiance, pigmentation spots, etc.), the"centimetric" promise in new slimming products is no longer sufficient, nor an end in itself. Moreover, the"centimetres less" are put forward less. If efficiency is the prerequisite, consumers expect more and differently. They want a global management of the quality of the skin, which also translates, as for the other cosmetics, by a search for immediate effects. This makes it possible to wait more patiently for the first results on the capitons, which are obtained on average in 14 to 28 days. All without any extra gesture (comfort is welcome, not to add body moisturizer). To summarize, the dimples must be blurred and the quality of the skin transformed: firmed, embellished, smoothed and hydrated. No punishment, reward, time saving and fun!

New optical corrections

In the world of slimness, innovation is a must. The big trend for 2016 is the rather complete optical techniques that contribute to blurring the dimpled skin and immediately make a beautiful skin. When the weather's good, you don't want to reveal it anymore. The interest is to satisfy all impatient women who do not want to wait 14 to 28 days. LPG, Phytomer and Lierac are surely the most complete treatments in this respect. LPG has formulated a genuine 4 in 1 CC Cream (Slimming Skin Care, 150 ml, 65 €) that combines slimming active ingredients (caffeine, red seaweed extract…) and Sugar Caps encapsulated skin-perfecting micro-pigments. This asset automatically adjusts to the natural complexion of each. In contact with the epidermis, the capsules deliver a tinted emulsion that reduces skin imperfections (dimples, scars, stretch marks, bruises, varicosities, visible veins…) and, combined with beta-carotene, leaves the skin slightly tanned (technique without transfer which is easily eliminated with soap). Phytomer, as often, offers one of the most original slimming products of spring: Body Blur Shaka Shaka Ultra-Slimming Lotion (100 ml, 68 €). The latter combines active marine (a trio of firming, draining and lipolytic brown and red algae), vegetable (the aromatic resin of the pistachio tree offers an"invisible sheath" effect which reinforces the mesh of the cutaneous tissue) and mineral (mille-feuilles clay). Real blur It comes from volcanic sediments deposited millions of years ago on the ocean floor. Its unique helical structure spreads like a fan over the surface of the epidermis to blur and instantly smooth the orange peel. The various clay sheets thus deployed will cover the cutaneous defects, in wide angle version: 1 g of clay has the capacity to cover a surface of several m². All in an original texture (a three-phase water-oil-powder lotion, to shake before use), soft and silky, which glides on the skin. Finally, with its 10% caffeine, its peptides that boost cell metabolism, its soft-focus pigments and its sheathing and moisturizing texture, Body-Slim Global Slimming Concentrate Amincissant Embellisseur & Regalbant de Lierac (200 ml, 42.50 €) is right in the air for slimming 2016.

New firming active ingredients

The scientific community has recently demonstrated that adipocyte is not the only cause of cellulite. The peripheral connective tissue also has its role to play and stiffens in case of dimples. Elancyl thus creates the first anti-cellulite complex capable of targeting the architecture of cellulite in three dimensions because it acts on the three layers of the skin (Slim Design Complexe Caféine 3D, 200 ml, 28 €). Apart from the draining and firming ivy, it is mainly the salacia root (an ayurvedic extract) which acts on this rigidification, making the skin more elastic. Light-reflecting pigments provide optical smoothing upon application. Another interesting slimming and firming active ingredient is Sacred Lotus, which is lipolytic, draining and anti-inflammatory. It helps to reconstruct the fibrous architecture of the tissues and reactivates the cutaneous microcirculation, making the skin appear"healthy". firmer skin after the first application "According to the brand (Anti-Cellulite Rebelle & Lift Express de Linéance, 150 ml, 14,90 €). Caféin'Algue, Daniel Jouvance Total Silhouette 40 Anti-Cellulite Smoothing Tonic Care (150 ml, 38 €) is for women after 40 years. With Physiomarine® water, micro-algae and caffeine, its sheathing texture helps improve the skin surface. As for the Bio-Beauté by Nuxe Firming Sublimating Cream (200 ml, 24,90 €), it also contains a micro-algae of firming fresh water, as well as an extract of Corsican citron and an organic sunflower oil, both nourishing and toning. It contains mineral soft-focus pigments to blur skin imperfections and beta-carotene, a natural pigment that warms and beautifies the epidermis.

Ariane Le Febvre

The Observatory of Cosmetics
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