Glossier, the cult beauty brand known for its Millennial following, is looking to revolutionize the retail landscape once again. The Los Angeles-based brand, which is famous for its signature minimalist approach to packaging and marketing, is working on launching a social selling website. The platform, which is apparently in the early stages of planning, will incorporate elements of social networks as well as acting as a retail spot for the brand’s skincare, fragrance and makeup products.
The move would be the next major step in a rapid growth story for Glossier, which was founded by CEO Emily Weiss in 2013 as an online venture that has become a major beauty brand. Earlier this year, Weiss announced that the brand had raised $52 million in Series C fundraising.