Have you ever wished that you could try on different hair color shades in the salon before committing to an expensive new look? Wella Professionals may have come up with a solution.
The Coty-owned beauty brand has unveiled a new augmented reality (AR) enabled ‘Smart Mirror’ at the Consumer Electronics Show (CES) 2019, which allows users to virtually test out different hair colors with live results. Powered by the existing CareOS operating system and incorporating Perfect Corp’s YouCamMakeup AR & AI technology, the mirror uses facial recognition technology to retrieve archived looks, and features a 360° video element to let clients view their hair from all angles. It also offers a series of trending and classic looks to inspire those who are unsure of what they want, and lets clients and stylists keep in touch via a connected app in between visits. The technology can be run on any connected device, ranging from a tablet to a mobile phone.
The mirror, which is currently on show at CES 2019 as part of the CareOS Artémis connected Smart Mirror exhibit, was co-created with Wella Professionals hair stylists and salon owners. It came into being after a survey of almost 1,700 stylists and clients showed that customers are seeking more personalized in-salon consultations.
“This breakthrough ecosystem empowers stylists and addresses many of the pain points associated with the salon hair color category,” said Elodie Levy, Senior Director Digital Innovation at Coty. “Clients fear getting an unexpected color result and the use of augmented reality for trying on hair color shades in the salon is a game changer to address this challenge.”
AR has had an enormous impact on the beauty industry over the past few years, with multiple brands such as ModiFace and YouCam driving the increase in connected solutions and devices. Last November saw Modiface unveil a ‘Virtual Nail Salon’ app that lets users virtually test out 30 different nail polish shades, while YouCam and Eylure teamed up earlier in the year to test out an augmented reality (AR) makeup experience focusing on false eyelashes.
• See the presentation vidéo on YouTube. Source AFP-Relaxnews
L’Oréal is doubling down on personalized skincare with its latest technical innovation: a wearable sensor that measures skin pH levels.
The beauty giant has unveiled a prototype of the new ‘My Skin Track pH’ wearable by its brand La Roche-Posay at the L’Oréal Technology Incubator as part of the 2019 Consumer Electronics Show (CES) in Las Vegas, where it has received a CES 2019 Innovation Award.
The sensor offers users a personalized measure of their skin pH levels, which can, in some cases, be responsible for conditions such as eczema, dryness or atopic dermatitis. The idea is that, by monitoring individual levels, users would be able to adjust their skincare regimes accordingly.
The wearable, which is being billed as the first of its kind, works by using microfluidic technology to capture trace amounts of sweat from the pores on a patch of skin on the inner arm. Two dots in the center of the sensor will change color to alert the user that the measurement has been taken; readings take between 5 and 15 minutes. The wearer then needs to take a photo of the sensor using the accompanying My Skin Track pH app, which conveys the measurement and recommends suitable La Roche-Posay products.
“The scientific and medical communities have long known the link between skin pH levels and common skin concerns that millions of people experience every day,” said Guive Balooch, Global Vice President of the L’Oréal Technology Incubator, an arm of L’Oréal’s Research and Innovation, in a statement. “Our goal is to use this advanced technology to empower consumers with meaningful information about their skin, so that they can find the products that are right for their individual needs.”
The sensor, which was designed in partnership with Epicore Biosystems, is the latest tech-driven skincare innovation to come from L’Oréal. Last November the company launched a battery-free wearable device that measures UV exposure, dubbed, ‘My Skin Track UV’ by La Roche-Posay.
‘My Skin Track pH’ will be introduced at select US La Roche-Posay dermatologists throughout this year, with a view to potentially launching a direct-to-consumer product in the future.
Badly-fitting face masks could soon be a thing of the past, thanks to Neutrogena, which is taking personalized skincare to the next level with its latest innovation. The skincare giant is preparing to unveil the new Neutrogena MaskiD app at the Consumer Electronics Show (CES) 2019 next week.
The app allows users to get fully customized 3D-printed face masks, by giving them an accurate assessment of their skincare needs and facial measurements via the TrueDepth camera on the iPhone X, XS, and XR. Users simply need to take a selfie for the app to create a multi-dimensional map of their face, including the exact measurements and shape of their facial features.
The masks will be divided into six different zones, and Neutrogena will offer five main ingredients that can be mixed and matched for each area of the face. They include vitamin C, purified hyaluronic acid, vitamin B3, feverfew, and stabilized glucosamine.
“The key with 3D printing is [that] we can put the active [ingredient] you want just where you need it, anywhere on the mask, as opposed to one product that you’re trying to use all over the face,” Michael Southall, Research Director and Global Lead of Beauty Tech at Neutrogena.
The move comes one year after Neutrogena unveiled its last big invention at CES 2018, in the form of a ‘Skin360’ and ‘SkinScanner’ iPhone accessory that scans users’ complexions to provide data on the skin’s condition and offer relevant skincare advice.
On 19 December 2018, the European Parliament and the Council approved the European Commission’s “Single-use plastics” proposal: a series of measures to reduce marine litter. They aim to ban certain products containing plastic, such as cotton buds or straws, and also include labelling requirements to indicate the harmful effects of the product on the environment for certain others, including, for the cosmetics sector, wet wipes. Once this agreement has been formally approved, a Directive will be published and EU Member States will have to transpose it into national law within two years.
To go further
• See the European Commission press release: Single-use plastics: Commission welcomes ambitious agreement on new rules to reduce marine litter
The Standing Committee on Cosmetic Products is meeting on 10 December 2018, with several texts on its agenda on which it must decide.
Measures for vote
• Draft Regulation on Phenylene bis-diphenyltriazine (UV filter S86)
• Draft Regulation on 2-chloro-p-phenylenediamine (hair dye)
• Draft Regulation on Climbazole
• Draft Regulation correcting the Bulgarian version of the Cosmetics Regulation
• Draft CMR Omnibus Regulation amending Annexes II to V
Issue for discussion
• Report from the Medical Product Agency ‘Faster adaptation of the regulations for cosmetic products’ (SE)
The beauty giant and the tech behemoth have announced the launch of the La Roche-Posay ‘My Skin Track UV’ - a battery-free wearable device that measures UV exposure. The duo claims the electronic system, which is now available for US consumers to buy on apple.com and in select Apple stores for $59.95, is the first of its kind.
The device uses a precise sensor that is activated by the sun, to measure both UVA and UVB rays. It works in tandem with an app that tracks the wearer’s exposure to pollution, pollen, and humidity, allowing users to make more informed skincare choices depending on their lifestyles.
The device, created in collaboration with the designer Yves Behar, can be clipped to clothing or accessories, and measures 12mm by 6mm. It stores data for up to three months.
“Our research has long indicated the need for better consumer understanding of personal UV exposure,” said Guive Balooch, Global Vice President and Head of L’Oréal’s Technology Incubator, in a statement. “We created this battery-free sensor to seamlessly integrate into the lives, and daily routines, of those using it. We hope the launch of this problem-solving technology makes it easier for people to make smart, sun-safe choices.”
On 7 November 2018, the European Commission has adopted a Communication, “confirming its commitment to protecting citizens and the environment from hazardous chemicals. The Communication also outlines how the Commission intends to ensure that the EU approach remains the most modern and fit-for-purpose in the world.”
The Commission is thus updating its approach for the years to come, building “on the increased knowledge, experience gained and results achieved in the twenty years since the adoption of the Community Strategy on endocrine disruptors.”
The EU’s strategic approach to endocrine disruptors will continue to be based on science and on the application of the precautionary principle. It aims at:
• Minimising our overall exposure to endocrine disruptors, paying particular attention to important life periods, such as pregnancy and puberty
• Accelerating the development of a thorough research basis for effective and forward-looking decision-making in the context of Horizon Europe, building on the existing research and paying particular attention to areas where knowledge gaps exist
• Promoting active dialogue allowing all stakeholders to be heard and to work together: in this context, the Commission will organise a Forum on endocrine disruptors on an annual basis and step up its support to the work of international organisations
The Commission will also launch a comprehensive screening of the legislation applicable to endocrine disruptors through a Fitness Check and a public consultation.
For further information
• See the full text of the Commission press release, Endocrine disruptors: A strategy for the future that protects EU citizens and the environment, 7 November 2018