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08/10/2018 L'Oréal is teaming up with Facebook to bring augmented reality makeup experiences to the masses

L’Oréal is teaming up with Facebook to bring augmented reality makeup experiences to the masses. The global cosmetics giant is joining forces with the social media platform via ModiFace, the AR company that it acquired earlier this year. Modiface will offer Facebook users the chance to virtually try on a range of makeup products from some of L’Oréal’s best-known brands, including Maybelline, L’Oréal Paris, NYX Professional Makeup, Lancôme, Giorgio Armani, Yves Saint Laurent, Urban Decay, and Shu Uemura. The project will kick off at the end of this month with an NYX experience.

Source AFP-Relaxnews

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08/08/2018 L'Oreal acquires Logocos

On the 1st of August, L’Oreal said it had acquired Germany’s Logocos Naturkosmetik which includes Logona and Sante brands, offering vegan and natural beauty products. French cosmetics giant plans to offer these products more widely internationally.
The acquisition of Logocos brings to L’Oreal *“two authentic and certified natural brands as well as a unique expertise from a worldwide pioneer of the organic beauty market” said Alexis Perakis-Valat, president of the consumer products division. “Natural cosmetics are”one of today’s major beauty ascending trends“*, he added.

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