CosmeticOBS - L'Observatoire des cosmétiques

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08/08/2018 L'Oreal acquires Logocos

On the 1st of August, L’Oreal said it had acquired Germany’s Logocos Naturkosmetik which includes Logona and Sante brands, offering vegan and natural beauty products. French cosmetics giant plans to offer these products more widely internationally.
The acquisition of Logocos brings to L’Oreal “two authentic and certified natural brands as well as a unique expertise from a worldwide pioneer of the organic beauty market” said Alexis Perakis-Valat, president of the consumer products division. “Natural cosmetics are”one of today’s major beauty ascending trends", he added.

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