News briefs

Glossier, the cult beauty brand known for its Millennial following, is looking to revolutionize the retail landscape once again. The Los Angeles-based brand, which is famous for its signature minimalist approach to packaging and marketing, is working on launching a social selling website. The platform, which is apparently in the early stages of planning, will incorporate elements of social networks as well as acting as a retail spot for the brand’s skincare, fragrance and makeup products.
The move would be the next major step in a rapid growth story for Glossier, which was founded by CEO Emily Weiss in 2013 as an online venture that has become a major beauty brand. Earlier this year, Weiss announced that the brand had raised $52 million in Series C fundraising.

Source AFP-Relaxnews

The French fashion and beauty house announced the launch of its first-ever dedicated line of makeup for men. Three initial ‘Boy de Chanel’ essentials will be available in South Korea from September 1, 2018, and in the rest of the world from November 2018.
At its launch, the ‘Boy de Chanel’ makeup line will comprise three basics: a tinted foundation fluid, available in four shades, which is designed to disguise imperfections in a natural-looking manner, an almost-invisible lip balm that will protect and hydrate, and an eyebrow pencil that also comes in four shades.

Source AFP-Relaxnews

L’Oréal is teaming up with Facebook to bring augmented reality makeup experiences to the masses. The global cosmetics giant is joining forces with the social media platform via ModiFace, the AR company that it acquired earlier this year. Modiface will offer Facebook users the chance to virtually try on a range of makeup products from some of L’Oréal’s best-known brands, including Maybelline, L’Oréal Paris, NYX Professional Makeup, Lancôme, Giorgio Armani, Yves Saint Laurent, Urban Decay, and Shu Uemura. The project will kick off at the end of this month with an NYX experience.

Source AFP-Relaxnews

On the 1st of August, L’Oreal said it had acquired Germany’s Logocos Naturkosmetik which includes Logona and Sante brands, offering vegan and natural beauty products. French cosmetics giant plans to offer these products more widely internationally.
The acquisition of Logocos brings to L’Oreal “two authentic and certified natural brands as well as a unique expertise from a worldwide pioneer of the organic beauty market” said Alexis Perakis-Valat, president of the consumer products division. “Natural cosmetics are”one of today’s major beauty ascending trends”, he added.