This ebook gives all the elements available from trend agencies, all the signs perceived on the market, to best approach the second part of the year.
He also reviews all the latest news from the sector, the regulations that have been established or are in the process of being drawn up, the restrictions that are looming on certain ingredients, the very latest launches of new cosmetic active ingredients, the strongest trends, developments in international…
CosmeticOBS has gathered all of its essential items to prepare for the future with all the keys in hand.
French version - PDF format. A publication of the Cosmetics Observatory.
The year had started well: indicators were in the green, earnings figures were up, the outlook was favourable…
And then, suddenly, in mid-March, everything froze: the Covid-19 struck, people were confined, consumption fell and companies were hit hard by the crisis.
Yet it is also in this dark period that the cosmetics sector showed its ability to adapt and reinvent itself, to mobilize for the common good. If some people still had difficulty to consider cosmetics as indispensable, it has proved in these unprecedented times how much it contributes to the safety as well as the well-being of its consumers, whether through the accelerated production of hydroalcoholic gels or the renewal of personal care for body and face, thanks to which many men and women have sought to find a little comfort and serenity, even alone in their bathroom.
Today, the virus is still there, but the strongest part of the crisis seems to have passed: the time has come for recovery.
How do we have to approach this new period and its hitherto unknown paradigms? How can we take into account what has changed in the minds, behaviours and expectations that have prevailed among consumers during lockdown? How can we assess precisely what will remain of it and what will become the same again? How can we manage the new situation of widespread use of teleworking, the new codes of professional meetings, which are nowadays more virtual than face-to-face?
CosmeticOBS has gathered there all its essential articles to prepare the future with all the keys in hand. More than ever, a well-informed professional is worth two, and having the right information is a major asset to overcome the epidemic of gloom that still hangs over the cosmetics market.
As such, this Best-of for the first six months of the year is more than ever an indispensable tool.
A graduate of the School of Journalism in Lille, Laurence Wittner is a freelance journalist specializing in the field of cosmetics. Co-founder of Monitor Cosmetics, she is the editor-in-chief of its supports.
E-book 2020 “Best-Of 2020 (Part I)”, english version, L’Observatoire des Cosmétiques’ edition (June 2020), 295 pages (ISBN : 979-10-92544-67-1), PDF format (13 Mo).