The new natural cosmetics - THE DATABOOK 2020

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Natural cosmetics is less and less a niche market, but remains so disparate and difficult to understand that they are still difficult to apprehend and implement concretely.

CosmeticOBS has gathered in this Databook all its articles to clarify an overall vision of their issues and trace the contours of their new realities, so as to help all players in the sector to make the right choices to fit into the natural trend.

English version - PDF format. L’Observatoire des Cosmétiques’ edition.

Cosmetics, you’ll be natural or you won’t be… This mantra, which has gone from being an emerging trend a few years ago to a strong consumer expectation today, further reinforced by the Covid-19 crisis, has become a prerequisite for all brands, cosmetics manufacturers as suppliers of raw materials or packaging.

For a long time (and perhaps still today) ill-defined, claiming various and multiple references, often misunderstood by consumers who are nevertheless demanding of its products, subject to extreme media attention, natural cosmetics, just like one of their declensions, organic cosmetics, is less and less a niche market, but remains so disparate and difficult to understand that they are still difficult to apprehend and implement concretely.

CosmeticOBS has gathered in this Databook all its articles to clarify an overall vision of their issues and trace the contours of their new realities, so as to help all players in the sector to make the right choices to fit into the natural trend.

The author
A graduate of the School of Journalism in Lille, Laurence Wittner is a freelance journalist specializing in the field of cosmetics. Co-founder of Monitor Cosmetics, she is the editor-in-chief of its supports.

Databook 2020 “The new natural cosmetics”, english version, L’Observatoire des Cosmétiques’ edition (August 2020), 155 pages (ISBN : 979-10-92544-73-2), PDF format (6 Mo).